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                            April 2006
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In This Issue:

Main Article: Radiant Systems, Point of Sale Terminal

Tech Tips

Retail SpotLight

Appealing to Repeat, Loyal Customers Part IV

Meet Our Staff

Signage for Fun, Influence and More Business

Paymentech

Referral Program

 

Fast, Bright, Cool, Quiet and Tough....
By Bruce Klepper

That's how Radiant Systems describes the P1550 Point-of-Sale Terminal and I agree.

For many years, Advanced Retail Management Systems (ARMS) had been looking for the "perfect" all in one Point-of-Sale terminal that would be reliable, compact, easy to service and offer high-performance. Last month ARMS became a certified reseller for Radiant Systems. Founded in 1985, Radiant Systems provides innovative store technology for the retail, hospitality, petroleum and convenience store, and cinema industries.

In March, I visited Radiant Systems' state-of-the-art 100,000 sq. foot Operational Facility in Alpharetta, Georgia. In this facility, Radiant Systems designs, engineers and assembles their products - in 2005 Radiant Systems shipped over 25,000 POS terminals. From design to assembly, Radiant Systems delivers the highest level of quality assurance on new products as well as refurbished products.

The Radiant P1550 is an all-in-one retail-hardened POS terminal. When you first look at the P1550 you will notice that it has one of the brightest 15-inch touch screens in the industry - this is due in large part to their use of 4-bulb backlight technology as versus many competitive products using 2 bulbs. In terms of processing power, the P1550 uses an Intel Pentium M Processor optimized for low power consumption with high performance. 


P1550 Point-of-Sale Terminal

What we found very impressive is the P1550 uses passive cooling: no airflow over the electronics and no fans in normal use - the 1550 is quiet! Standard configuration, the P1550 contains a 3.5" hard drive with Windows XP Professional, 14 peripheral ports and a 3-track integrated Magnetic Stripe Reader (MSR). Integrated customer displays or pole mount customer displays are also available. You can combine the P1550 with an integration tray to hold the receipt printer and keyboard on top of the cash drawer for maximum space efficiency on your counter top. Add to this cable restraint and concealment and the P1550 is a well-designed, attractive point-of-sale unit that will be impressive in any store.

Last but not least, what really sold us on Radiant Systems is they offer one of the best warranties in the business. They offer a "replace not repair" warranty (included first year at no additional charge). If you have a system failure Radiant Systems provides a full unit or "like new" replacement. Each unit contains a hardware odometer tracing part life and when Radiant Systems returns a replacement unit they replace parts based on useful life - broken or not! All this guarantees the life of your hardware investment with the lowest cost of ownership over the years.

Enough said, I think you can see, like Radiant Systems, who is passionate about their products, we are also very excited. The Radiant P1550 and P1220 (12" touch screen model) have been tested and approved for Retail Pro Version 8. For more information contact Bob Evans at (303) 738-1800 Ext. 303 or at bob.evans@armsys.com


Tech Tips

Is your Retail Pro data important to you?

Are you backing up your data? Do you check your backups to make sure that they are working? It is very easy to check on the status of your backup if you are using the Hard Drive backup system. You only need to use Windows Explorer to look at the files that are being backed up. It is a good idea to check the size of the backup folder and compare it to the size of the data that you are backing up.

VERIFYING SCHEDULED BACKUP

1.Double left click on "MY COMPUTER".
2.Double left click on "(M:)" drive (or whatever drive letter that is assigned to the backup Drive)

3.Single right click on the previous day's folder.
4.Single left click on "Properties".

5.Verify that the day "Created" was from this morning's backup.

6. Document the "Size:" and "Contains:" quantities.
7. Double left click on "MY COMPUTER".
8. Double left click on the "(R:)" drive(assuming this is not Workstation 1, if it is workstation 1 click on the "(D:)" drive or whatever drive letter Retail Pro is installed to)
9. Look for the "V8" folder and single right click on it.
10.Single left click on "Properties."
11.Verify the file quantities you documented in step 6 are the same. Note- there may bea small discrepancy of a few files, this is not critical.

 

SOL ... store of lingerie, Denver's premiere lingerie boutique has been providing the finest products and exceptional customer service for the past nine years.   Providing professional bra fittings is the backbone of this Cherry Creek North landmark, and it is owned and operated by Cindy Johnson and Jeanie Peterson.  These sisters credit the success of SOL to the collaboration of niche marketing, complementary talents and a passion for customer service.

One of the tools that the SOL uses in their success is Retail Pro. SOL opened its doors nine years ago with Retail Pro Version 6.51 and they recently upgraded to Version 8.51.  The upgrade has enhanced their already existing business practice of tracking customer sales. 

According to Janelle Kenny, Marketing Director, SOL is very passionate about tracking customer sales, preferences and every contact or conversation with a client.  With Retail Pro Version 8.51, they have customized the customer records to track favorites, anniversaries, customer notes and have set up alerts of product availability.   The combination of customer tracking and the extensive reporting capabilities continue to make Retail Pro an important tool for SOL's staff of professional sales consultants.  

SOL's expertise in bra fitting and their staffs' passion and enthusiasm for what they do make SOL a destination shop in Cherry Creek North.  Their website can be viewed at www.SOLlingerie.com

  Appealing to Repeat, Loyal Customers
from Joel R. Evans, Ph.D. & Barry Berman, Ph.D.

Part 4: Better Communication with Current Customers

In this article, our focus is on communicating with ongoing customers. Our assumption (based on the previous articles in our "Appealing to Repeat, Loyal Customers" series) is that your business has started to develop a customer data base and that you are also now at least thinking about enacting a frequent shopper program. There are several basic issues to consider in preparing to better communicate with your current customers.

What topics / themes should be covered?

During the year, there should be a combination of "image" and "product/event" oriented messages; yet, the two messages do not have to be presented together. Image messages are broad and intended to portray positive company traits to customers (such as the number of years a firm has been in business, the family-owned nature of a business, the emphasis on customer services and a friendly sales staff, the quality of products sold, etc.) These messages are long-term in emphasis and geared to making customers feel good about the firm.

Product/event messages are more specific (such as the introduction of a new product, a special sale, holiday shopping, etc.). The purpose is to get short-term business. Frequent shopper programs are both image and product/event oriented.

What audience should be addressed?

Press here for the remainder of the article.

 

    Meet Our Staff

      Debra Brewer, Director
     
of Financial Services.


      Debra joined ARMS' management team
      on January 23rd as the new Director of 
      Financial Services.  She is settling into the
      position and is already very involved in
      the daily operations.  Debra is a native of Charleston, SC and has lived in Northern California for many years before moving to Denver.  Debra has an MBA from Regis University in accounting and finance.  Prior to joining ARMS, she worked for Cenveo, a national visual communications and marketing firm. Her responsibilities included the conversion of the financial reporting for two of their larger plants to the centralized financial reporting within the corporate office. Her previous position was that of Controller for Martin-Ray Laundry Systems, Inc.

When asked about her position at ARMS, she says, "It is an exciting place to work because of the strategic goals of the business. The challenges are here and they are positive because they give you the opportunity to develop in other areas professionally."

In her spare time, being a number's person, Debra loves to do Skoduko puzzles and also loves to take power walks.

The management and staff at ARMS are very happy to have Debra as part of the team.

 

 Signage for Fun, Influence, and More Business

One of the biggest issues I deal with in working with the independent retailer, and one that has the biggest influence on a stores sales, is the issue of signage. Signage is a form of service. Signage is brand building. Its image creation and it can create an emotional attachment to a business. The most important advertising a plumber, landscaper, or any tradesman can have is the lettering and signage on the trucks. The most important thing a retailer can do is to create exterior signs that invite customers in their store.

Interior signage can even turn a store around almost instantly. It's interesting that it has such an impact on the independent because they traditionally undersign their stores. Maybe it's because they don't have the sign making abilities that a larger store might have or they just a lack of understanding of how powerful signage can be. But whatever the reason, small stores can experience big sales increases with the right signs. On the other hand, the larger retailer has, in many cases, gone overboard with signage. Manufactures love to give the large stores signs about their products that smaller businesses aren't offered. The bottom line is large stores have too many and small stores don't have enough signage.

Press here for the rest of article.

 

ARMS is pleased to announce the selection of Chase Paymentech as the payment processor of choice .

Chase Paymentech and ARMS have teamed up to bring you a competitive edge in the marketplace by providing the best card processing service at a low member rates.

Exclusive program benefits for ARMS customers include:

     ?Free Cost Comparison of your current credit card processing
     ?Low member discount rates on Visa/MasterCard transactions
     ?Free $25 Gift Card for members who switch to Chase Paymentech
            
by April 30th!

To take advantage of this exclusive offer contact Chris Quirk at 303-471-5075 or e-mail Chris at christopher.quirk@paymentech.com

 

Referral Program

We have streamlined our business referral program to make it attractive to you and show our thanks for sending us new business. Here are the Details of the new plan.

Advanced Retail Management Systems Lead Referral Plan:
Receive $500 credit on account or 4 Client Service hours every time you refer a new customer that purchases Retail ProŽ. 

Retail ProŽ has grown to be the premier Inventory Control/POS software for small to mid-tier retailers.  Whether you know a single store or a 100 store chain, Retail ProŽ provides the technology for retailers to excel.

Call your sales person today or click here  below to refer another retailer and start earning valuable rewards! 

 



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