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The Value of
Privacy
From Melody
Vargas,
Part 2 in a Series on Loyalty
Retailing
It's no secret that
retailers want to increase their sales, and creating
loyalty is an excellent way to do it. How are retailers
going about creating loyalty and is it working? Are
loyalty programs helping retailers establish friendships
with their customers or are they backfiring?
Grocery retailers have been
collecting extensive data on their shoppers habits
through their frequent shopper programs for the last
five years. Many non-grocery retailers have their own
version of frequent shopper programs. These programs
come in several different
varieties, from the
simple to the complex.
Do these programs really
help create friendships?
Frequent shopper programs
do give retailers the ability to get to know the buying
habits of the users of the cards or online profiles.
However, if the data is
handled incorrectly, it can destroy the trust necessary
for a strong, loyal, long-lived friendship.
Why? Because consumers are
becoming more privacy and security savvy. They are
increasingly reluctant to share personal information.
Most will only share once they see a clear benefit, and
then many still only share reluctantly.
For the remainder of the
article, press
here.
It Will Change the
Way You
Sell
You have heard it many
times: having the right merchandise at the right time
and right price is essential - knowing who your
customers are and how to keep them coming back is
critical. But how about your Point-of-Sale
station, what does this mean for the success of your
business?
One of the most important
aspects of any retail business is to provide consistent
customer service even during the busiest times with
highly reliable Point-of-Sale terminals. The Radiant
P1550 Point-of-Sale terminal is the answer to speed of
service, reliability and an attractive space saving
design. This all-in-one Point-of-Sale terminal with a
15” XGA Active Matrix touch screen and magnetic stripe
reader is designed for high transaction volume. The
Radiant P1550 utilizes a Pentium M processor - Intel’s
mobile architecture optimized for low power consumption
and high performance.
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The measure of success for any
Point-of-Sale terminal is reliability. The P1550 has few
moving parts with no CPU or power supply fan and only a backup
system fan. The retail hardened design offers a spill
resistant, high impact enclosure that is built to withstand
tough in-store conditions with continuous operation. All
this maximizes system uptime with continuous
operation
If you should have a service
problem, Radiant Systems’ service agreements are the best in
the industry. They offer a “replace versus repair”
approach. If your terminal is sent in for repair, parts
are replaced based on useful life – you receive a “like new”
terminal
guaranteeing the life of
your investment.
Radiant Systems offers a compact,
functional integration tray that combines the P1550 with
keyboard, printer and cash drawer in an attractive package to
maximize efficiency and space utilization. The Radiant
P1550 also comes with an optional integrated Order
Confirmation Display or standard Pole Display.
The Radiant P1550 Point-of-Sale
Terminal will change the way you sell and is approved to work
with Retail Pro Version 8. Contact Bob Evans today
to learn more at (303) 738-1800 Ext. 303 or at bob.evans@armsys.com
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Tech
Tips:
Tips for Calling into
Support at Advanced Retail Management Systems
When calling into Advanced
Retail Management Systems always write down the trouble
ticket number that is given to you by the support
coordinator. Reference that number if you call
back about the same issue. If you don’t know the
ticket number then our support coordinator can look it
up for you.
There are very good reasons
for this. If we open the same ticket on related
calls we keep all the notes in order. For Gold
Support clients that will allow you to see that call
on-line and all in one call. Should you have the
same issue at a later date then you could go on-line and
read the notes on how the issue was solved the
1st time.
If you are on Silver
Support be sure to reference your call ticket number to
prevent another incident from being charged to
you. That is provided that the call was not
previously closed and the issue is the same
one.
When should you call into
emergency Technical Services (ETS or after hours
support)? You should only call into ETS if you
have a serious interruption in your business, i.e. your
Point of Sale is down. All ETS calls are billed
separately form your support agreement. Please
listen to the off-hours message and prompts. They
are different from regular business hours.
Remember, if
you are calling in about training issues please have
that scheduled with one of our trainers. You
should also schedule any hardware setup calls.
These types of calls are client service calls and are
billed separate from your support agreement. It is
possible to put these types of calls in our
support queue but they are put in with a lower priority
and they are not subject to the 1 hour response
time. An invoice will be generated for all Client
Service Calls. We encourage you to make an
appointment for these types of calls.
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ARMSYS.COM
Please checkout our updated
website, http://www.armsys.com,
regularly as we continue to enhance the site.
Highlights:
·
Free
Seminars: Register online for our upcoming seminars in
a city near you
·
Training catalogs: a complete list of our Retail
Pro Training Courses
·
Request training: request a training appointment
online
·
Referral Program: register a referral
online
·
Trade Shows: review the various trade shows we
will be attending this year
·
Retail Pro, Microsoft RMS and CounterPoint are
now represented on the site
·
Retail Edge Archives: copies of past issues
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Retail
SpotLight
Hartt Apparel in Keokuk, IA
found a need and filled it. That is the short version of
this retailer. The longer version is as follows.
In 1996, Linda James was trying to help her husband,
Russell, find Carhartt Brand clothing for the crews on
his construction company. She found no one in Keokuk or
the surrounding area that carried what Russell’s crew
needed, nor would anyone special order. So Linda
took matters into her own hands. She decided to open a
store that sold only Carhartt products. She contacted
Carhartt and from 1996 to the present they have enjoyed
great success selling through the store and on line.
Anyone who has worked outside or appreciates quality
outdoor apparel knows that Carhartt is a standard.
Hartt Apparel is very unique by selling only Carhartt
products.
In 1998 Hartt Apparel
became an Advanced Retail Management Systems client when
they purchased Retail Pro Version 6.51. In 2005
they upgraded to Version 8.51. When asked about
the upgrade and features, Stacey Protsman, Store
Manager, exclaimed, “We love it.” She really likes
the customer history features in Retail Pro. The
clientele at Hartt Apparel has settled on their choice
of products and good customer history allows the staff
to provide great service to a loyal customer base. If
you find yourself in need of quality outdoor wear or
just like the look, travel to, Hartt Apparel in Keokuk,
IA or jump on their website at www.harttapparel.com
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Microsoft Windows Vista
As
you are aware, Windows Vista, Microsoft’s new operating
system, was released in January. As in the past,
with any new operating system release, Retail Pro and
all peripheral hardware need to be tested and
approved. Island Pacific is currently evaluating and testing Windows Vista for
compatibility with Retail Pro Version 8 and will make
any necessary adjustments for this new release. We
are also testing Vista in house for compatibility with
Retail Pro POS peripherals and other devices.
At this time we are not currently supporting
Microsoft Vista with Retail Pro and will notify you when
this operating system is officially
supported.
It is always prudent to wait
until a Service Pack is released for any new operating
system release. Many computer vendors, such as
Dell, will be offering Windows XP for many months and
often include a Windows Vista Upgrade
at no additional charge. At this time, if you are
currently purchasing a new computer, you need to specify
Windows XP Professional. If you have any questions
please feel free to call your sales consultant.
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Meet Our Staff
Randall Diederich, Team
Lead - Customer Support.
You may have talked to Randall on
occasion; he is responsible for the support team and ensuring
that your issues get resolved. Randall came to us in April,
2002 after he relocated to Colorado from Sacramento,
California where he was working for Retail Technologies, Inc.
as a software product specialist. Randall has over 20 years in
computer information systems including many years with
IBM. He is certified on Version 8 and is also a
Microsoft Certified
Professional. | |
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8100 Southpark Way # A-10,
Littleton, CO 80120
303-738-1800 | Fax
303-738-9563
Denver - Chicago
www.armsys.com
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