The Retail Vantage
December 2010
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In This Issue
Consumers Love Cash
Customer Connect
Early Deals Draw Shoppers
Tech Tips
Meet Our Staff
Handling Customer Complaints
ARMS on Facebook
Referral Program
 
 
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This Christmas, Consumers Love Cash (And Bling)
 
By Sarah Mahoney
Consumers Love CashThis holiday, consumers are turning thumbs down on credit cards and thumbs up on jewelry: A new survey from the National Retail Federation reports that shoppers are planning to pay cash or using debit cards, and that credit card use is at its lowest level since 2002.
 

And that combination of practical, careful shopper meets the urge to splurge makes sense, Phil Rist -- EVP for BIGresearch, which conducted the survey for the NRF -- tells Marketing Daily. "After years of practicality, Americans are getting more excited about buying special gifts for the people they love. And because people are aware that this will be a very promotional holiday period, they know they can do both."

 

People may be showing greater signs of practicality, like cutting back on credit cards and giving gift cards to those who are hard to shop for, "but we need to remember the holidays are about buying things for people you love," he says. "It is emotional."

 

The NRF's survey reports that 43% of holiday shoppers will rely on debit cards -- a 20% increase from 2005. Some 25.7% say they will pay cash, up from 24.9% last year. And just 27.6% of shoppers will charge their gifts, which the Washington, D.C.-based trade association says is the lowest since 2002's 26.8%.


Continue Reading: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=139559


Source:
MediaPost News

Customer Connect:  The Only Email Marketing Tool Built for Retailers  

Customer Connect Is Loaded With The Features And Functionality Needed For Retailers. 

Fully integrated with CounterPoint SQL, Customer Connect gives you the data needed to effectively connect with your customers, drive sales and increase customer loyalty.

 

SEND TARGETED EMAILS
Relevancy is key in any email campaign. Customer Connect allows retailers to send targeted emails by leveraging purchase history and additional customer data. Create lists based on customer shopping history, customer categories, preferences and more!

 

SAVE TIME AND NEVER MISS A CUSTOMER WITH ONE SET OF CUSTOMER DATA
With Customer Connect, you only need to handle one customer list! Each customer that is added to CounterPoint is automatically added to Customer Connect.

 

SEE WHICH CAMPAIGNS HAVE PEOPLE BUYING
Not only will you be able to see who is opening and reading your emails, but Customer Connect uniquely shows you the sales being driven by your campaigns.

 

USE INNOVATIVE AUTORESPONDERS TO SAVE YOU TIME BY DOING THE WORK FOR YOU
You can easily create email campaigns that will launch using data from CounterPoint. Customer Connect comes pre-loaded with "we miss you" and "welcome" campaigns that you can set and forget!

 

RETAIL-SPECIFIC, CUSTOMIZABLE TEMPLATES
Only Customer Connect includes easy-to-use templates specifically created for retailers. Add photos, logos and colors to customize emails to mirror your brand. If you are a professional designer, simply upload your own HTML code.

 

SEND WITH CONFIDENCE
Our exceptional email deliverability capabilities give you the peace of mind of knowing your email is reaching your customers. Our team works with the leading ISP's to ensure an exceptional deliverability rate.

 

For more information or to place an order, call Rob Freda at (800) 305-0461 Ext. 311 or contact him by E-mail at rob.freda@armsys.com

 

Early deals draw shoppers, raise retail spirits
 
By ANNE D'INNOCENZIO 
 
NEW YORK -- Shoppers spent a bit more in early November, raising retailers' spirits about the holiday season right before it kicks into high gear.

Early discounting on everything from TVs and sweaters as well as free shipping deals helped pull in shoppers in the first two weeks of November. Consumers coming out of their shells could be a gift for an economy that has suffered from depressed spending for almost three years.

Spending on clothing, boots and luxury goods showed strong increases from the same time a year ago, according to MasterCard Advisors' SpendingPulse, which includes transactions in all forms including cash.

Deep discounting on flat-panel TVs because of a glut brought shoppers into stores to buy but kept spending on electronics about flat with a year ago. Home furnishings sales were dragged lower by the struggling housing market.

Online, the average order value was about $198, up more than 10 percent from last year, but the number of items put in electronic shopping carts - an average of six - was the same. That means shoppers are buying more expensive items, according to John Squire, chief strategy officer at Coremetrics, which tracks online shopping.

Another reason for merchants to feel better? Jewelry sales, which typically heat up only in the last 10 days before Christmas but have been depressed since the Great Recession, have been sparkling.

Continue Reading: http://www.sunherald.com/2010/11/21/2657329/early-deals-draw-shoppers-raise.html

Source: SunHerald.com


Tech Tips
 

Tech TipsCounterPoint Technical Support recommends performing the following tasks on the CounterPoint SQL database.

on a weekly basis
- backup the system databases
- rebuild indexes, update statistics, and check
database consistency

on a daily basis
- backup the CounterPoint SQL database



 
Meet Our Staff 

Meet Our StaffFelicia Shields
Support Coordinator/Accounting

Felicia, who worked from 2007-2008, has returned to Advanced Retail Management Systems as ARMS' Support Coordinator and to assist with Accounts Payable and other duties in the Accounting Department. When you call in for Support Felicia will log your call and escalate your support request as needed. Felicia has worked in retail for 9 years in many diverse settings. Felicia is a Colorado native and loves to be active and outdoors in all the beautiful Colorado seasons. In her spare time Felicia loves to bake and spend time with her family and fiancée. Felicia and her fiancée are busy planning a summer wedding.
Nine steps toward handling customer complaints
 

By Rhonda Abrams, USA TODAY

 

Face it, if you run a small business, sooner or later, you're going to have an unhappy customer.

You'll ship the wrong product, be late turning in that client report, or the deck you just installed will inexplicably start to warp. Then the angry phone calls or e-mails start.

No one likes having a customer complaint. After all, all of us who run small businesses want to please our customers or clients. We want them happy with our work and products. We want them to keep coming back, buying and sending their friends and family our way, too.

But stuff happens.

Sometimes it's not your fault - the shipping company delays the rush order. Sometimes it is your fault - you or your staff got overworked or sloppy and made a mistake. Sometimes it's the customer's fault - "I know the chairs said for indoor use only, but they shouldn't have been ruined when I used them outside in the rain."

Sometimes no one is at fault. Stuff just happens.

No one likes to hear complaints, but it's far better to have customers actually talk to you than to just leave because they don't leave quietly.

Dissatisfied customers put their complaints (or rants!) on Yelp or some other rating site. They tweet about it and tell their friends on Facebook.

 

Continue Reading: Click Here

 

Source: USA Today


Follow Advanced Retail Management Systems on Facebook
 

facebookKeep up with latest happenings in Retail and your particular POS\Inventory Control software by becoming a fan of Advanced Retail Management Systems (ARMS) on Facebook!   Video Clips from the ARMS staff with Tech Tips and other helpful information coming soon!

By being a fan of ARMS, you will receive information about your software including special "web only" tips & tricks that won't be given elsewhere. You'll be among the first to learn about new release and features, training opportunities, and links to interesting information on the web. Connect with the ARMS staff and our customers!

To become a fan of ARMS on Facebook, click here
 

Refer a Retailer

 Tell another retail store that is looking for a Point of Sale system about Advanced Retail Management Systems.  When you refer a retailer to us that participates in a 1 hour web presentation for Retail Pro, CounterPoint or Microsoft RMS, we will send you $100 - it's that simple!
 
Register your referral today.  Call Susie Carmen today at (303) 738-1800 Ext 357 or E-mail her at
susie.carmen@armsys.com
 

 


 

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