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Black Friday rewards
some retailers, not
others
Many
stores like Toys R Us and Walmart opened earlier
than ever this year. Retailers are still banking
on Cyber Monday discounts to keep shoppers
spending.
By Adrianne Pasquarelli
 Buck
Ennis
Photo
Almost a
quarter of Black Friday consumers were shopping
by midnight this year, compared with 10% in
2010, according to the National Retail
Federation.
The
results are in: Black Friday was lucrative for
most retailers, thanks to some early doorbuster
deals. But not every store was a winner.
Shops
like Toys R Us and Walmart made gambles that
paid off this year by opening earlier than ever
on Thanksgiving evening. Others, including
Macy's and Target, opened at midnight, also
drawing praise from retail analysts, who think
the move to earlier opening hours will be
repeated by more retailers next year.
"We
wonder if next year you will just be able to
have your turkey dinner in the mall," joked
Nomura analyst Paul Lejuez in a report. His
comment may not be far from the truth, as almost
25% of Black Friday consumers were shopping or
waiting for stores to open at midnight, compared
with 10% of shoppers last year and 3% in 2009,
according to the National Retail
Federation.
Since
all stores were offering promotions, those that
traditionally rely on shoppers seeking value may
have missed out. Mr. Lejuez estimated that teen
retailer Aeropostale Inc. lost out to
competitors such as American Eagle Outfitters
Inc. Womenswear stores such as Talbots and Ann
Inc., owner of Ann Taylor and Loft, also saw
weak traffic, he noted, because women are
typically not shopping for themselves during
Black Friday.
Continue
Reading: Click Here
Source:
Crain's New York
Business
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Ordering
New Items
At the Main
station, you can easily add a new item to
inventory as you list it on the SO.
1. Select
CHOOSE/EDIT ITEMS.
2. Select NEW.
3. Enter
required fields and other fields, as desired, to
record the item.
4. Enter the Doc. Qty in the
cell for the new item.
5. Select OK from the
side menu to return to the SO, adding the new
item to it.
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Would adding pictures,
logo's and promotional offers to your hang
tags/labels and shelf labels improve your
marketing effectiveness and customer's
perception of your store? Would you
like to eliminate the need for preprinted tag
inventory by printing color tags and labels
on-demand as required?
You can now
create unique marketing tools, improve work
process and save time and money by printing
on-demand color tags and labels using the Epson
TM-C3400 ColorWorks printer (to learn more click
here). The TM-C3400
ColorWorks printer is the first industrial
designed, desktop color printer available to
produce tags and labels as required.
Take a look at this video of the TM-C3400 in
action:
http://www.youtube.com/user/EpsonSD#p/u/39/E0sD5H1kLGI
Given the
industrial design and low cost of this printer,
you can use this printer not only in your
distribution center to produce larger runs of
tags and labels, but also in-store for smaller,
larger mix of print jobs.
In addition, you can
design produce hang tags and labels using the
Document Designer included in Retail ProŽ
Version 8 or Version 9. Using this
designer, will allow you to customize existing
or create entirely new tags and labels that
pulls data directly from the item database,
including images, logos, product descriptions,
UPC codes, prices; anything that is stored about
the item. Take a look at some of the
tags we created and printed from Retail
Pro:
According to
Bruce Klepper, President of Advanced Retail
Management Systems: "With improved associate
productivity and increased sales revenue from
the marketing potential of on-demand color tags,
the ROI on the TM-C3400 is very
good."
Contact Stacey or Andrea
at 800 305-0461 or E-mail them at insidesales@armsys.com to discuss how the Epson
TM-C3400 ColorWorks printer will enable unique,
new marketing solutions for your store.
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Posted
by: John Tozzi
President Barack
Obama visits Kramerbooks for shopping with his
daughters Sasha, and Malia, right, Saturday,
Nov. 26, 2011, in Washington.
This year's
Small Business
Saturday promotion appears to
have boosted sales for some independent
merchants. The event, started last year by
American Express, offers
shoppers $25 credits if they use
their AmEx cards at local independent businesses
on the Saturday after Thanksgiving. Vermont
bookseller Josie Leavitt, blogging at
Publishers Weekly, says she saw her
AmEx charges double that day:
I think slowly the
message is starting to seep in that it's vital
to shop at small businesses. It's a little sad
that American Express doing this promotion has
had more of an immediate and positive effect on
business than the Shop Local campaign has had.
This got me thinking about the power of the
message and the size of the voice creating the
message.
...
I'm not a huge Amex fan,
I don't have one personally and they are
expensive for retailers to process, but I loved
this promotion.
The effort is intended to
give Main Street retailers a boost between the
post-Thanksgiving shopping frenzies known as
Black Friday (for big box sales) and Cyber
Monday (online deals). It's also savvy marketing
for AmEx and the other companies participating.
It encourages more merchants to accept the cards
and gives shoppers an incentive to pay with
their AmEx cards instead of other cards or cash.
(Likewise, Facebook is surely hoping that
business owners who created free Facebook ads
through the promotion will return as paying
advertisers.)
By tying the whole
thing to the idea of helping small businesses
and keeping its own branding relatively
unobtrusive, American Express got lots of other
companies, business groups, and government
officials (including the Small
Business Administration chief) on
board. (When was the last time you saw the
Obamas take part in a marketing
campaign started by Visa or
MasterCard?)
Continue
Reading: Click Here
Source:
Bloomberg Businessweek
|
 Jeana Thomas -
Retail Systems
Specialist
Jeana
dedicates herself to a job she knows and loves
at Advanced Retail Management Systems. As a
Retail Systems Specialist, Jeana combines an in
depth knowledge of Point-of-Sale and Inventory
Control Systems with a 20 year history in
retailing. Her background with retailers like
Melville, The May Co. and Talbots, includes
multi- and single store management, at the
department store level and the specialty store
level. Jeana has consulted with countless
retailers across the United States, including
well known retailers such as Benetton, ARC, The
Denver Zoo and the US Olympic Committee. As a
Retail Systems Specialist, Jeana works hands on
with clients and is a Project Lead.
Many
of Jeana's friends know her as the "Scrabble
Queen." Winning a game against Jeana is nearly
impossible. Married with four children, she
still finds time to enjoy many outside
activities. As an avid gardener she has
cultivated a large variety of flowers and has 30
indoor plants in her home.
Jeana
is a perfect fit as an ARMS employee. She's
happy to have been given the chance to
incorporate her years of extrinsic retail
knowledge while working with ARMS clients in the
world of specialty retail for as
Jeana states "combining both "retail" and
"specialty." "this is the best of both worlds."
|
Advanced Retail Management
Systems
Referral
Rewards
$100 for You and
$100 for the Retailer You
Refer!
 Here's how it
works:
1.
Let
us know the name and contact information for
another retail company that is looking for a POS
system and receive a $100 Visa Gift card that
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2. Once the referred retailer
participates in a 1 hour web presentation for
CounterPoint, Retail Pro or Microsoft RMS they
will also receive a $100 Visa Gift
Card.
Contact us today with your
referral. Call Susie Carmen
at (800) 305-0461 Ext 357 or e-mail her
at susie.carmen@armsys.com. Visit our website
to register your referral at www.armsys.com
|
Keeping
Your Business Safe During the Holiday Shopping
Season
Written
By Kate Rogers
 In a perfect world, your
employees would be working hard all day long
ignoring the tempting distractions the Internet
brings. However, with Cyber
Monday and other online holiday deals being
blasted all over the place, chances are they
will be shopping online, grabbing great deals
while on the clock.
Small
businesses have a lot more at risk than lost
productivity this holiday season, experts
warned. Employees browsing and shopping online
can open a business up to scams and security
breaches, particularly smaller companies that
tend to lack adequate protection.
Michael
Kaiser, executive director for the National Cyber Security Alliance,
said that 77% of small businesses do not have
internet security policies in place, so many
employees that shop online at work aren't
violating workplace protocol. For businesses
that want to be upfront with their workers about
shopping online on company computers, Kaiser
suggests having an honest
conversation.
"Start
by reminding them that they have a significant
responsibility to protect the information of
employees and customers," he said. "That is a
shared responsibility with employees. This can
put the whole business at risk, and people don't
understand that as well as they
should."
Continue
Reading: http://www.foxbusiness.com/technology-web/2011/11/28/keeping-your-business-safe-during-holiday-shopping-season/#ixzz1f7SOCXb5
Source:
Fox
Business |
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