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Advanced Retail
Management Systems 20 Year Anniversary 1986-2006
This year marks our
20th anniversary. We have come a long way and seen many
changes in technology, retailing and the world in
general during that time. When we first started in
business in 1986, the IBM PC was just becoming popular.
Very few small to mid-sized retailers used computers at
that time for inventory control and point of sale. If a
store did have an inventory control system, they were
often using "smart registers" which connected to a local
PC or polled back to a home office.
Since 1986, we have
kept our initial focus of providing technology that
helps retailers excel in their business. We have worked
hard to offer the best customer service in our industry
and continue to make improvements in our business
operations and product lines.
As part of our 20-year
anniversary celebration, this year we will be offering
free seminars in different cities around the country.
WORKING SMARTER 2006 -
Retail concepts that allow you to work Smarter not
Harder will start in 4 cities and expand to other
locations during the year - see the article below on
Retail Pro Free Training Seminars.
Thank you for your
business over the years. With 20 years experience behind
us, we are well prepared for the challenges of the
future.
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Custom
Development
Advanced Retail
Management Systems offers Custom Programming Services.
With 20 years of experience in retail technology, we can
help you identify and realize new solutions suited to
your business needs. Adapting data systems to your
organizational processes saves you time and money and
our reasonable rates can bring operational streamlining
within the reach of every specialty retailer.
We have established an excellent reputation in providing
solutions that include the following:
·Website and multi-application integration
·Data mining and data transfer
·Custom applications
·POS system enhancements
·Process automation
·Extensions for a wide range of point-of-sale and
inventory devices
The ARMS Research and Development Group is headed by
Shawn Wong, who brings the diverse experiences necessary
to understand and provide the optimum blend of
technology, form and function. Shawn's background
includes retail management, web operations, system
administration, software and database development and
experience with multiple POS platforms.
In future News Briefs, we will highlight case scenarios
in which Specialty Retailers were able to realize major
improvements and achieve goals that were previously
unattainable. If you would like to explore the
possibility of Custom Programming to consolidate your
POS system and operations, contact Shawn or your account
representative. Custom Development projects are
generally completed in 3-6 weeks and there is no charge
for the initial consultation.
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FREE Retail Pro Training
Seminars
WORKING SMARTER 2006
"Retail concepts that
allow you to work Smarter not Harder"
Advanced Retail Management Systems will be conducting
FREE Retail Pro Training Seminars in Denver, Chicago,
Kansas City, Salt Lake City, and additional locations to
be announced. As a current Retail Pro user, you will
not want to miss this opportunity.
Some of the topics that will be covered
are as follows:
· Making Smart Buying Decisions
· Inventory Screens and Printing
· Using Sales, Receiving, and On Order totals in
Inventory
· Merchandise and Summary Reports
· Smart Customer Relationship Management
· Maximizing your use of the Customer Record
· Smart Loss Prevention through Auditing
· High Security in System Preferences
· Exception Reports
· E-Commerce
· New products for Retail Pro
The
seminars will be presented by Jeana Thomas, Retail
Systems Specialist with ARMS. Jeana has consulted with
countless retailers across the United States, her
background includes an in depth knowledge of Point of
Sale and Inventory Control Systems with a 20 year
history in retailing. Here's what one attendee had to
say about attending last year's seminar: "The seminar
with Jeana was very helpful in determining that Retail
Pro is continuing to go where retailers need to be". We
encourage you to attend WORKING SMARTER
2006 - this valuable event will help you
get more out of your Retail Pro System.
Click Here to learn more and register for an
upcoming seminar in your area.
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Appealing
to Repeat, Loyal Customers
(Pt I)
from Joel R. Evans, Ph.D. & Barry Berman, Ph.D.
Part 1: Targeting
Current Customers
Too many retailers concentrate on how to woo new
customers and, thus, they do not pay enough attention to
what they can do to gain the loyalty and increased
patronage of their repeat customers. For example, when
was the last time that YOU ran a special sale just for
current customers, communicated with your current
customers via a phone call or direct mail piece,
encouraged current customers to recommend new ones by
giving the former a gift for doing so, sent birthday,
anniversary, or Christmas / Hanukkah cards to current
customers, offered extended shopping hours just for
current customers, etc.? Unless you are actively engaged
in all or most of these activities, you can do a better
job in this area. Here is why it is so important to
target current customers, as well as new ones:
It is more efficient to serve repeat customers than to
heavily promote to lure new ones.
Here is why it is so
important to target current customers, as well as new
ones:
·It is more efficient to serve repeat customers than to
heavily promote to lure new ones. Often, new customers
are lured because of a special sale, buy goods that have
a low markup to the retailer, and then switch to another
store when it runs a sale event. Repeat customers are
more apt to buy a full range of merchandise, not merely
discounted items. This means that the retailer can reach
its profit margin goals.
For the rest of the
article
press here please.
Stay tuned next month for another
installment of this article, Part II or
press here
to read more.
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Retail
SpotLight
Runners
Roost Lakewood, Colorado
Sonya Estes and her
mother Wanda Stevens are the owners of Runners Roost in
Lakewood, Colorado. Sonya has worked in 2 other Runners
Roost stores in Colorado. In the spring of 2005, Sonya
and Wanda had the opportunity to open their own Runners
Roost. They own and operate the Lakewood Runners Roost
under a licensing agreement from Runners Roost. Runners
Roost is one of Colorado's oldest running stores opening
its first doors in 1977.
Runners Roost is known
for its excellent customer service and experienced staff
that shares a love of running with its customers. They
offer quality products at competitive prices on all
major brands of running shoes, accessories and
apparel. Sonya also shared that they have an in-store
Video Gait Analysis that assists them in guiding a
customer to select the correct pair of running shoes.
Sonya had experience
using an older version of Retail Pro while working for
the other Runners Roost stores. When she and Wanda
opened their store they chose Retail Pro from Advanced
Retail Management Systems, they are operating Version
8.51. When asked what she liked about Retail Pro
Version 8.51, Sonya said, "the convenience." She is
able to work from all the workstations with ease.
Runners Roost is in the process of tracking customer
sales for preference and trends. They are using the
Customer Tracking in Retail Pro to do this. Sonya
wanted to thank the following Retail Pro employees for
helping out with the set up; Mike Logan in Technical
Services, Jeana Thomas and Keli Nelson in the Training
Department were of great help to her.
With New Years
Resolutions still fresh, a trip to the Runners Roost in
Lakewood may have some of us keeping a resolution or
two.
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Meet
Our Staff
Bob Evans,
Director of Sales and Marketing
Bob joined ARMS in
March of 2004 as the Director of Sales and Marketing.
Bob's background includes seven years in retail, two
years as a college instructor and ten years of sales and
sales management. In his previous position he sold bar
coding technology to retail, manufacturing and
distribution systems. Since being at ARMS, Bob has seen
great changes in the industry. During this time, ARMS
has undertaken Microsoft Business Solutions Retail
Management System (RMS). "Selling Retail Pro and RMS is
exciting as they are the two leading point of sale and
inventory control systems in the world."
A
resident of Colorado for 20 years, he calls this home.
He is the proud father of a son, John, and a daughter,
Sarah, both in college. His hobbies involve home
remodeling projects, fishing and generally being in the
outdoors.
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Trade
Show Schedule
ARMS Sales and
Marketing Staff will be at the following trade shows.
Come and see us.
The Super Show
Orange County Convention Center
Orlando, FL
January 23 - 25
Booth Number 4612
Craft and Hobby Association Show
Las Vegas Convention Center
January 30 - February 2
Booth Number 6869
STYLEMAX
The Merchandise Mart
Chicago, IL
February 4 - 7
Booth Number 4123A
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8100 Southpark Way # A-10, Littleton, CO 80120
303-738-1800 | Fax 303-738-9563
Denver - St. Louis - Chicago
www.armsys.com
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