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June 2007

In This Issue:

The Value of Personalization

 

Tech Tips

 

Meet Our Staff

 

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The Value of Personalization

From Melody Vargas,

Part 4 in a Series on Loyalty Retailing

The concept is simple, recognizing a customer when they walk through the door or sign-on to a Web site allows the retailer to tailor the shopping experience for each customer. By recognizing each shopper as an unique individual with their own tastes, needs and desires, retailers can establish friendships and create customer loyalty.

Where does the information come from to personalize the shopping experience? Are retailers using it wisely? Is there any need for consumers to be concerned about being known as a unique individual instead of one of countless, and nameless, purchasers?

Where does the information come from to personalize the shopping experience? Are retailers using it wisely? Is there any need for consumers to be concerned about being known as a unique individual instead of one of countless, and nameless, purchasers?

The information to personalize can come from different sources. When customers become members or order from Web sites, or when they sign-up for frequent shopper cards, information is collected. It frequently includes name and address. Sometimes salary history, social security, driver's license, marital and family data is collected. Then, as the customers make purchases, their purchase history is added to the database.

Even Web sites that may not directly ask for personal data, might track the "clickstream" -- clicks, time spent per page, items selected, but abandoned, and similar information -- all in order to find out more about their customers and their behavior. The clickstream data becomes a useful resource for data mining tools that predict gender, age, income, preferences, and a customer's willingness to purchase.

For the remainder of the article, please press here.

 

Tech Tips

Senarios in which you may have to void or adjust completed customer payments.

Scenario 1
A cashier processes an overpayment to an account. But the over-payment does not pay off the whole account receivable. See Resolution 1.
Scenario 2
A cashier processes an overpayment to an account, and the overpayment pays off one or more account receivables. See Resolution 2.
Scenario 3
A cashier processes an underpayment to an account. See Resolution 3.
Scenario 4
A cashier processes a payment to an incorrect customer account, and the payment does not pay off the account receivable. See Resolution 4.
Scenario 5
A cashier processes a payment to an incorrect customer account, and the payment pays off one or more account receivables. See Resolution 5.
Scenario 6
A cashier processes a payment by using an incorrect tender type. See Resolution 6.

Resolution 1
1. In Store Operations POS, press F7, select a customer, and then click OK.
2. Press SHIFT+F4, type a negative amount for the amount that was overpaid in the Payment Received box. For example, if the overpayment is $25.00, type -25.00.
3. Select the account receivable that was overpaid, enter the negative overpayment amount, and then click OK.
4. Tender the transaction with the tender type that was used for the overpayment.

Resolution 2
Resolution 1 does not work if the overpayment paid off one or more account receivables. To remove the overpayment from an account receivable that has been completely paid off, you must create an account adjustment. To do this, follow these steps:1. In Store Operations POS, select the customer for whom the cashier processed the overpayment.
2. Press SHIFT+F7 to open the Customer Properties window, and then click the Account Information tab. 3. In the "List of account activity" area, click Receivables.
4. Locate and select the account receivable that was paid off, and then click Adjust.
5. In the Account Receivable Selection area, select Adjust the selected account receivable.
6. In the "Type of Adjustment" area, select Debit.
7. In the Amount of Adjustment box, enter the overpayment amount.
8. (Optional) Type a comment in the Comment box.
9. Click OK to create the adjustment, and then click OK to close the Customer Properties window.
10. Repeat steps 1 through 9 in this section for any additional account receivables that were overpaid. 

Resolution 3
1. In Store Operations, press F7, select the customer, and then click OK.
2. Press SHIFT+F4, type a positive amount for the amount that was underpaid in the Payment Received box.
3. Select the receivable to which you want to apply the payment, enter a positive amount for the underpayment amount, and then click OK.
4. Tender the transaction by using the appropriate tender type.

Resolution 4
1. In Store Operations POS, press F7, select the customer who had the incorrect payment applied to their account, and then click OK.
2. Press SHIFT+F4, type a negative amount for the amount that was incorrectly applied to the customer?s account in the Payment Received box. For example, if the overpayment is $25.00, enter -25.00.
3. Select the receivable to which the incorrectly applied payment was applied, enter the negative amount, and then click OK.
4. Tender the transaction to the tender type that was used for the incorrectly applied payment. 

Resolution 5
Resolution 4 does not work if the incorrect payment pays off one or more account receivables. To remove the incorrect payment from an account receivable that was completely paid off, you must create an account adjustment. To do this, follow these steps:

1. In Store Operations POS, select the customer for whom the cashier processed the incorrect payment. 2. Press SHIFT+F7 to open the Customer Properties window, and then click the Account Information tab. 3. In the "List of account activity" area, click Receivables.
4. Locate and select the account receivable that was paid off, and then click Adjust.
5. In the Account Receivable Selection area, select Adjust the selected account receivable.
6. In the "Type of Adjustment" area, select Debit.
7. In the Amount of Adjustment box, type the incorrect payment amount.
8. (Optional) Type a comment in the Comment box.
9. Click OK to create the adjustment, and then click OK to close the Customer Properties window.
10. Repeat steps 1through 9 in this section for any additional account receivables that were incorrectly paid. 

Resolution 6
1. In Store Operations POS, press F12 in a transaction that does not contain any items.
2. Enter a positive amount for the correct tender type.
3. Enter a negative amount for the incorrectly processed tender type.
4. Click OK to tender the transaction.

Sam_S

Meet Our Staff

Sam Sheikh, Support Technician

Sam Sheikh is the newest member of the Advanced Retail Management Systems Technical Support Team.  However, technical support is not new to Sam.  This recent Chicago transplant was the Systems Coordinator for a multi-store retail operation in Chicago.  Sam has experience in all aspects of the retail systems from the point of sale terminals to the back office to conducting physical inventories and managing multi store functionality. When Sam is supporting one of ARMS clients he truly understands what they are experiencing.

Sam says he has enjoyed the move to Colorado with the beautiful scenery and the wide-open spaces. When not at work he is pursuing his bachelor?s degree with plans to continue on to graduate school.

ARMS is very pleased to have Sam?s talents & work ethics representing ARMS and supporting ARMS clients.

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Receive $250 credit on account or 4 Client Service hours every time you refer a new customer that purchases Microsoft Dynamics Retail Management System (RMS)®. 

RMS has grown to be the premier Inventory Control/POS software for small to mid-tier retailers.  Whether you know a single store or a 50-store chain, RMS provides the technology for retailers to excel.   Press here to refer another retailer and start earning valuable rewards! 



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