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The Value of
Friendships
From Melody
Vargas,
Part 1 in
a Series on Loyalty Retailing
Many retailers go to a lot of trouble making
their customers feel like "guests." I'd like to suggest
that they would be better off trying to forge
friendships.
Treating your customer as a guest isn't a bad
idea, it's just short sighted. A guest may be pleased
and satisfied with a particular visit, but it doesn't
translate into the same affinity and desire to return
again and again, that is felt when visiting a good
friend.
Friendships are special things. You go out of
your way to see friends. You care about their health,
what they need, and you enjoy their company. Guests are
frequently unwelcome and sometimes they know it. Friends
are rarely unwelcome.
It takes two to create a friendship. Retailers
have to get to know their customers and listen to their
concerns in order to establish the trust necessary for a
strong, loyal, long-lived friendship.
At this moment, hundreds of retailers are trying
to capture loyalty. Retailers understand the concept of
repeat business and want to do what they can to get it.
Both online and offline stores, from Amazon.com to
WalMart, use a variety of tactics to get to know their
customers' habits.
For the remaining part of the article, please press
here. | | |
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FREE Seminar and Workshop
BUILDING AN
EFFECTIVE TEAM 2007
" Overcoming the Challenges of Retail Staffing and
Training”
Advanced Retail Management Systems (ARMS) will be
conducting FREE Retail Pro Training Seminars in Denver, St.
Louis, Salt Lake City, and Chicago and additional locations to
be announced. As a current Retail Pro user, you
will not want to miss this opportunity. At the
seminar, presented by Jeana Thomas, Retail Systems Specialist
with ARMS, you will learn proven techniques for staffing and
training your personnel. You will meet other Retail Pro
users and participate in a Team Building Exercise designed to
help attendees develop effective communication and problem
solving skills as a group.
Plus a Special Retail Pro
Workshop
In addition to the seminar you will be partaking in a
workshop to learn how to manage your Inventory and Customers
with Retail Pro. Break out groups will be given
exercises and challenges to create Kits and Packages, setting
up a sale using the Price/Cost Manager, scheduling tasks to
run automatically through the Scheduler and creating a
marketing campaign using the Customer
Database.
Seating is limited so
please RSVP. Click here to learn more and to register online for
an upcoming seminar in your area or E-mail us at marketing@armsys.com or call Susie Carmen at 800-305-0461
Ext 357. We look forward to seeing you
there.
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Tech
Tips
Tip for
Version 7 & 8:
Here is something you
should try first if you are having trouble authorizing a
credit cards or polling.
1.
Close all programs including Retail
Pro
and
Credit Pro.
2.
Turn
off all computers, servers and modems
and leave them
off for 30 seconds.
3.
Turn
the modem(s) back on.
4.
Restart the server.
5.
Restart all other computers.
6.
Try
to authorize a credit card sale or
poll
as usual.
Tip for Version
8:
Suppose that the Main's
customer file is correct and you want a remote to have
an exact copy of the file, with no additional records.
If you simply poll All
customers to the remote, the extra
records at the remote would not be deleted. Instead,
first rename or delete the customer file at the remote
and then poll All
customers.
Tech Tip Version
8:
Non-inventory and Committed Fields
The Non-inventory field is provided
in inventory to mark items as non-inventory items.
The on-hand quantities for items
marked as non-inventory items are not updated when these
items are listed on documents, nor is information
consolidated for these items on reports. This is a
useful field for jackpot items that don’t pertain to an
actual, physical item in inventory, as it prevents
Retail Pro from accumulating unnecessary data for an
item that isn’t typically carried in inventory.
The Committed field designates
whether or not the jackpot item should be included in
committed calculations and the committed window
displayed for the item. If selected, the item is
included and the committed window can be displayed when
the item is selected (assumes your preferences are set
to use the Committed window).
Retail
SpotLight | | |
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Miss Jackson’s in Tulsa,
Oklahoma is the only Miss Jackson’s in existence.
This women’s specialty shop is located in Utica Square
in Midtown Tulsa. They have been in this location
for 40 years. Established in 1910 by Nell Shields
Jackson, Miss Jackson’s is preparing for the 100th
anniversary. Nell Shields Jackson came to
Tulsa from Pittsburgh, Pennsylvania to open a dress
shop. The first location was in the balcony of a
jewelry store. The products you can find at Miss
Jackson’s are only the finest available; Designer,
Contemporary, Casual, Special Occasion, Jewelry,
Accessories, Shoes, Giftware and more round out the
extensive collection. Emilio Pucci, Burberry of London, Etro, Ralph
Lauren Black Label, St John Knits and Escada are just a
sampling of the quality names found at Miss
Jackson’s. Miss Jackson’s products are only the
beginning to the success of this noted retailer.
Uncompromised customer service including a personal
shopping service put them at the top of any shopping
experience.
Miss Jackson’s is an
Advanced Retail Management Systems client and has been
using Retail Pro for the past three years. When
asked what they like best about Retail Pro, the first
thing Judy Gallagher responded with was that it saved
time for the customers at the point of sale. She
also likes the reporting capabilities within Retail
Pro.
Recently three members of
Miss Jackson’s staff attended the Denver Road Show,
“Overcoming the Challenges of Retail Staffing” on
February 15. When asked what they thought of the
Road Show, Judy said, “We really enjoyed it. Jeana was
fantastic. We knew it would be well done with Jeana
presenting.”
If a exciting shopping
experience is what you are looking for then you need to
visit Miss Jackson’s in Tulsa, Oklahoma or visit their
website at www.missjacksons.com.
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We Want Your Feedback
At Advanced Retail
Management Systems we are committed to offering the best
products and services in the industry. Your feedback is
very important to us in helping us deliver this promise.
Please E-mail us at customerservice@armsys.com with your comments and suggestions.
Your feedback will remain confidential. Thank you in
advance for your input.
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 Meet
Our Staff
Bob Evans, Director
of Sales and Marketing
Bob joined ARMS in
March of 2004 as the Director of Sales and
Marketing. Bob’s background includes seven years
in retail, two years as a college instructor and ten
years of sales and sales management. In his
previous position he sold bar coding technology to
retail, manufacturing and distribution systems.
Since being at ARMS, Bob has seen great changes in the
industry. During this time, ARMS has undertaken
Microsoft Business Solutions Retail Management System
(RMS). “Selling Retail Pro and RMS is exciting as
they are the two leading point of sale and inventory
control systems in the world.”
A
resident of Colorado for 20 years, he calls this
home. He is the proud father of a son, John, and a
daughter, Sarah, both in college. His hobbies
involve home remodeling projects, fishing and generally
being in the outdoors.
| | |
 Referral Program
We have streamlined
our business referral program to make it attractive
to you and show our thanks for sending us new business.
Here are the Details of the new plan.
Advanced
Retail Management Systems Lead Referral Plan:
Receive
$500 credit on account or 4 Client Service hours every
time you refer a new customer that purchases Retail
Pro®.
Retail Pro® has grown to be the
premier Inventory Control/POS software for small to
mid-tier retailers. Whether you know a single
store or a 100 store chain, Retail Pro® provides the
technology for retailers to excel.
Call
your sales person today or click here below
to refer another retailer and start earning valuable
rewards!
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ARMSYS.COM
Please checkout our updated
website, http://www.armsys.com,
regularly as we continue to enhance the site.
Highlights:
·
Free
Seminars: Register online for our upcoming seminars in
a city near you
·
Training catalogs: a complete list of our Retail
Pro Training Courses
·
Request training: request a training appointment
online
·
Referral Program: register a referral
online
·
Trade Shows: review the various trade shows we
will be attending this year
·
Retail Pro, Microsoft RMS and CounterPoint are
now represented on the site
·
Retail Edge Archives: copies of past issues
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Microsoft
Windows Vista
As
you are aware, Windows Vista, Microsoft’s new operating
system, was released in January. As in the past,
with any new operating system release, Retail Pro and
all peripheral hardware need to be tested and
approved. Island Pacific is currently evaluating and testing Windows Vista for
compatibility with Retail Pro Version 8 and will make
any necessary adjustments for this new release. We
are also testing Vista in house for compatibility with
Retail Pro POS peripherals and other devices.
At this time we are not currently supporting
Microsoft Vista with Retail Pro and will notify you when
this operating system is officially
supported.
It is always prudent to wait
until a Service Pack is released for any new operating
system release. Many computer vendors, such as
Dell, will be offering Windows XP for many months and
often include a Windows Vista Upgrade
at no additional charge. At this time, if you are
currently purchasing a new computer, you need to specify
Windows XP Professional. If you have any questions
please feel free to call your sales consultant.
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8100 Southpark Way # A-10,
Littleton, CO 80120
303-738-1800 | Fax
303-738-9563
Denver - Chicago
www.armsys.com
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