ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD><TITLE>The Retail Vantage</TITLE> <META http-equiv=Content-Type content="text/html; charset=iso-8859-1"> <META content="MSHTML 6.00.6000.16640" name=GENERATOR></HEAD> <BODY> <STYLE type=text/css> <!-- td { font: 8pt Verdana, Arial, Helvetica, sans-serif; } hr {height: 1px; color: #669BA0;} a { color: #0D719C; text-decoration: none; } a:hover { color: #0D719C; text-decoration: underline; } .headline { font: bold 15pt verdana; text-decoration: none; color: #256025; } .subhead { font: bold 10pt verdana; text-decoration: none; color: #ebebeb; } --> </STYLE> <TABLE cellSpacing=0 cellPadding=0 width=600 border=0> <TBODY> <TR> <TD colSpan=2><IMG height=112 src="http://image.exct.net/lib/ff021572766403/i/1/73706c90-d.jpg" width=600></TD></TR> <TR background="http://www.webolutions.com/armsys_images/grayline.gif"> <TD vAlign=top colSpan=2 height=23> <TABLE height=23 cellSpacing=0 cellPadding=0 width="100%" align=center background=http://www.webolutions.com/armsys_images/grayline.gif border=0><TBODY> <TR> <TD vAlign=center width="26%"> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD width=14> <CENTER></CENTER></TD> <TD width=28> <CENTER><IMG height=15 src="http://www.webolutions.com/armsys_images/forwardicon.gif" width=19> </CENTER></TD> <TD><A href="http://cl.exct.net/?ju=fe2f16727664057e721179&amp;ls=fdec1078706000757214727c&amp;m=ff021572766403&amp;l=fe9815757065057f7d&amp;s=fdee1571716d007571137977&amp;jb=ffcf14&amp;t=">Forward to a Friend</A> </TD></TR></TBODY></TABLE></TD> <TD vAlign=center width="39%"> <TABLE height=18 cellSpacing=0 cellPadding=0 width="100%" border=0><TBODY> <TR> <TD width=30 height=18> <CENTER><IMG height=18 src="http://www.webolutions.com/armsys_images/signupicon.gif" width=23> </CENTER></TD> <TD><A href="http://cl.exct.net/?ju=fe3516727664057e721272&amp;ls=fdec1078706000757214727c&amp;m=ff021572766403&amp;l=fe9815757065057f7d&amp;s=fdee1571716d007571137977&amp;jb=ffcf14&amp;t=">Sign up for our eNewsletter </A></TD></TR></TBODY></TABLE></TD> <TD vAlign=center width="35%" height=20> <DIV align=right> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD> <TABLE cellSpacing=0 cellPadding=5 width="100%" bgColor=#ffffff border=0> <TBODY> <TR> <TD style="FONT-SIZE: 13px; FONT-FAMILY: Arial"> <P id=text-placeholder style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px" align=center><FONT face=Verdana size=2><STRONG>March&nbsp;2009</STRONG></FONT></P></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE><IMG height=12 src="http://www.webolutions.com/armsys_images/blank.gif" width=12></DIV></TD></TR></TBODY></TABLE></TD></TR> <TR> <TD vAlign=top width=138 background=http://image.exct.net/c6190155-f.gif> <TABLE cellSpacing=0 cellPadding=6 width=130 border=0> <TBODY> <TR> <TD vAlign=top> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD vAlign=top align=middle> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px" align=center> <TABLE cellSpacing=0 cellPadding=0 width="100%" bgColor=#ffffff border=0> <TBODY> <TR> <TD style="FONT-SIZE: 13px; FONT-FAMILY: Arial"> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px" align=left><IMG id=image-placeholder title=rpro_logo style="WIDTH: 94px; HEIGHT: 55px" height=55 src="http://image.exct.net/3775552632321.gif" width=94 border=0 thid="1120166"></P></TD></TR></TBODY></TABLE></P></TD></TR></TBODY></TABLE></TD></TR> <TR> <TD class=subhead>In This Issue: </TD></TR> <TR> <TD> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD> <TABLE cellSpacing=0 cellPadding=5 width="100%" border=0> <TBODY> <TR> <TD style="FONT-SIZE: 13px; FONT-FAMILY: Arial"> <P id=text-placeholder style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><FONT face=Verdana color=#ffffff size=1><FONT face=Verdana color=#ffffff size=1><A title="Stores Need to Excite" href="#Stores" conversion="undefined" alias="Stores Need to Excite"><FONT color=#ffffff>Stores Need to Excite</FONT></A></P> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><FONT color=#ffffff></FONT>&nbsp;</P> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><FONT face=Verdana color=#ffffff size=1><FONT face=Verdana color=#ffffff size=1><A title="Mercury Payment Systems" href="#mercury" conversion="undefined" alias="Mercury Payment Systems"><FONT color=#ffffff>Mercury Payment Systems</FONT></A></P> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><FONT color=#ffffff></FONT>&nbsp;</P><FONT face=Verdana color=#ffffff size=1><FONT face=Verdana color=#ffffff size=1><FONT face=Verdana size=1><FONT face=Verdana color=#ffffff size=1> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><FONT face=Verdana color=#ffffff size=1><A title="Retail Spotlight" href="#Retail%20" conversion="undefined" alias="Retail Spotlight"><FONT color=#ffffff>Retail Spotlight</FONT></A><BR><BR><A title="Barcode Labels and Receipt Supplies" href="#Barcode" conversion="undefined" alias="Barcode Labels and Receipt Supplies"><FONT color=#ffffff>Barcode Labels and Receipt Supplies</FONT></A><BR><BR><A href="#Meet"><FONT color=#ffffff>Meet Our Staff<BR></FONT></A><BR><A title="Coupon Clipping Makes a Comeback" href="#Coupon" conversion="undefined" alias="Coupon Clipping Makes a Comeback"><FONT color=#ffffff>Coupon Clipping Makes a Comeback</FONT></A></P> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><BR><FONT face=Verdana color=#ffffff size=1><FONT face=Verdana color=#ffffff size=1><A title="$500 for 5 Minutes" href="#Minutes%20" conversion="undefined" alias="$500 for 5 Minutes"><FONT color=#ffffff>$500 for 5 Minutes</FONT></A><BR><BR><BR><BR></P></FONT></FONT></FONT></FONT></FONT></FONT></FONT></FONT></FONT></FONT></FONT></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR> <TR> <TD> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD> <TABLE cellSpacing=0 cellPadding=5 width="100%" bgColor=#1a80a6 border=0> <TBODY> <TR> <TD style="FONT-SIZE: 13px; FONT-FAMILY: Arial"><FONT face=Arial size=2> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><FONT face="Arial Black" color=#ccffff>Quick Links:</FONT></P> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px">&nbsp;</P> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><A title=Contact href="http://cl.exct.net/?ju=fe2f16727664057e721278&amp;ls=fdec1078706000757214727c&amp;m=ff021572766403&amp;l=fe9815757065057f7d&amp;s=fdee1571716d007571137977&amp;jb=ffcf14&amp;t="><FONT face=Verdana color=#ffffff size=1>Contact</A></FONT></P> <P style="MARGIN-TOP: 0px; 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MARGIN-BOTTOM: 0px">&nbsp;</P> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><A title=Tradeshows href="http://cl.exct.net/?ju=fe3516727664057e721c70&amp;ls=fdec1078706000757214727c&amp;m=ff021572766403&amp;l=fe9815757065057f7d&amp;s=fdee1571716d007571137977&amp;jb=ffcf14&amp;t="><FONT face=Verdana color=#ffffff size=1>Trade Shows</A></FONT></P> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px">&nbsp;</P> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><A title="Support Services" href="http://cl.exct.net/?ju=fe3216727664057e721c73&amp;ls=fdec1078706000757214727c&amp;m=ff021572766403&amp;l=fe9815757065057f7d&amp;s=fdee1571716d007571137977&amp;jb=ffcf14&amp;t="><FONT face=Verdana color=#ffffff size=1>Support Services</A></FONT></P> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px">&nbsp;</P> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><A title="Order Consumables" href="http://cl.exct.net/?ju=fe2f16727664057e721c76&amp;ls=fdec1078706000757214727c&amp;m=ff021572766403&amp;l=fe9815757065057f7d&amp;s=fdee1571716d007571137977&amp;jb=ffcf14&amp;t="><FONT face=Verdana color=#ffffff size=1>Order Consumables</A></FONT></P> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px">&nbsp;</P> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><A title=Feedback href="mailto:customerservice@armsys.com?subject=News Brief Feedback" conversion="false" alias="Feedback"><FONT face=Verdana color=#ffffff size=1>Feedback</A></FONT></P></FONT></FONT></FONT></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD> <TD vAlign=top width=461> <TABLE cellSpacing=0 cellPadding=4 width="100%" align=center border=0> <TBODY> <TR> <TD> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD> <TABLE style="BORDER-TOP-STYLE: solid; BORDER-RIGHT-STYLE: solid; BORDER-LEFT-STYLE: solid; BORDER-BOTTOM-STYLE: solid" borderColor=#336699 cellSpacing=0 cellPadding=12 width="100%" bgColor=#ffffff border=2> <TBODY> <TR> <TD style="FONT-SIZE: 13px; FONT-FAMILY: Arial"> <P><FONT face=Verdana size=1><STRONG><FONT color=#0099cc size=3><A class=bookmark title=Stores style="TEXT-DECORATION: none" name=Stores><FONT color=#0099cc>Stores</FONT></A> need to excite, execute, entertain</FONT></STRONG> </FONT></P> <P><FONT face=Verdana size=1><STRONG>To survive in 2009, merchants have to aggressively court reluctant consumers with exciting products, prices and service. </STRONG></FONT></P> <P><FONT face=Verdana size=1>By Parija B. Kavilanz, CNNMoney.com senior writer<BR>Last Updated: February 4, 2009: 3:22 PM ET</FONT></P> <P><FONT face=Verdana size=1>NEW YORK (CNNMoney.com) -- Merchants are desperate to lift sales. Consumers are wary to spend money. So how can struggling sellers still get shoppers in the store?</FONT></P> <P><FONT face=Verdana size=1>It's simple, analysts say. Focus on the basics of retailing 101: Products, price and service. </FONT></P> <P><FONT face=Verdana size=1>"The worst thing retailers can do in this environment is hunker down," said Jack Hendler, president and of Net Worth Solutions, a retail mergers and acquisitions firm. "It gives the impression that the company has put it's head in the sand."</FONT></P> <P><FONT face=Verdana size=1>Survival means different things to different people, said Joel Alden, principal with the retail practice of A.T. Kearney, a global management consulting firm. </FONT></P> <P><FONT face=Verdana size=1>"When you're marooned on an island there are two ways to go," Alden said. "You can eat berries, sleep and learn how to survive." The other, more productive option, he said, is to "fish, build fire and shelter and [become] stronger while trying to survive."</FONT></P> <P><FONT face=Verdana size=1>Even in a recession that has already bankrupted more than half a dozen retail chains, experts say merchants have to ensure that they keep a laser focus on evolving to the changing needs and wants of their shoppers.</FONT></P> <P><FONT face=Verdana size=1>Retail experts offered some of the guidelines for stores to hold their own - or even gain ground - in these hard times.</FONT></P> <P><FONT face=Verdana size=1>Source:&nbsp; http://money.cnn.com/2009/02/04/news/economy/retail_survival/index.htm</FONT></P> <P><FONT face=Verdana size=1><A title="Click Here to Continue Reading" href="http://cl.exct.net/?ju=fe3416727664057e721d70&amp;ls=fdec1078706000757214727c&amp;m=ff021572766403&amp;l=fe9815757065057f7d&amp;s=fdee1571716d007571137977&amp;jb=ffcf14&amp;t="><STRONG>Click Here to Continue Reading</STRONG><BR></A></FONT></P></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR> <TR> <TD> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px" align=center></P> <TABLE cellSpacing=0 cellPadding=5 width="100%" bgColor=#ffffff border=0> <TBODY> <TR> <TD style="FONT-SIZE: 13px; FONT-FAMILY: Arial"> <P style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px" align=center><FONT face=Verdana size=1><A class=bookmark title=mercury style="TEXT-DECORATION: none" name=mercury><IMG id=image-placeholder title=mercury style="MARGIN-BOTTOM: 10px; WIDTH: 306px; HEIGHT: 67px" height=67 src="http://image.exct.net/lib/ff021572766403/i/1/dc067166-6.gif" width=306 border=0 thid="1633896"></A> </FONT></P> <P id=text-placeholder style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><FONT face=Verdana size=1><BR>Advanced Retail Management Systems is pleased to announce its newly formed partnership with Mercury Payment Systems.&nbsp; Mercury Payment Systems® is a leader in the industry in POS payments integrations.&nbsp; Mercury Payment Systems® offers a direct interface that is seamlessly integrated to Retail Pro's v8 and v9.&nbsp; The company's MercuryPay"! technology provides high speed credit processing via broadband internet connections, which drastically reduces the transaction time over standard dial-up and terminal connections.&nbsp; </P> <P>When coupled with Retail Pro's next release, Version 8.6, MercuryPay is fully compliant with all current and future security requirements.&nbsp; In addition, the MercuryView"! online partner portal provides real-time transaction reporting including transaction history, daily batch and deposit details, and monthly statements.&nbsp; Mercury® offers competitive rates with no long-term commitments, as well as unlimited free MercuryGift® card processing to their credit card customers, and free MercuryLive"! 24/7 customer and technical support service. </P> <P>For more information contact your sales consultant Stacey Ryan or Kathe Burke at <A title="insidesales@armsys.com " href="mailto:insidesales@armsys.com" conversion="undefined" alias="insidesales@armsys.com ">insidesales@armsys.com </A>or give us a call at <STRONG>(800) 305-0461</STRONG>. <BR></P></FONT></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR> <TR> <TD> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD> <TABLE style="BORDER-TOP-STYLE: solid; BORDER-RIGHT-STYLE: solid; BORDER-LEFT-STYLE: solid; BORDER-BOTTOM-STYLE: solid" borderColor=#006699 cellSpacing=0 cellPadding=12 width="100%" bgColor=#ffffff border=2> <TBODY> <TR> <TD style="FONT-SIZE: 13px; FONT-FAMILY: Arial"> <P><A class=bookmark title=No style="TEXT-DECORATION: none" name=No><FONT face=Verdana color=#000000 size=1><IMG id=image-placeholder title=prized-goods style="BORDER-LEFT-COLOR: #000000; BORDER-BOTTOM-COLOR: #000000; MARGIN: 0px 10px 5px 0px; WIDTH: 231px; BORDER-TOP-COLOR: #000000; HEIGHT: 130px; BORDER-RIGHT-COLOR: #000000" height=130 alt=prized-goods src="http://image.exct.net/lib/ff021572766403/i/1/53b60c2f-c.gif" width=231 align=left border=0 thid="1633898"></FONT></A></P> <P><FONT face=Verdana color=#0099cc size=3><STRONG><A class=bookmark title="Retail " style="TEXT-DECORATION: none" name=Retail%20><FONT color=#0099cc>Retail</FONT> </A>Spotlight</STRONG></FONT></P> <P><FONT face=Verdana color=#000000 size=2><STRONG>United Colors of Benetton</STRONG></FONT></P> <P><FONT face=Verdana color=#000000 size=1>Overview</FONT></P> <P><FONT face=Verdana color=#000000 size=1>United Colors of Benetton is a globally recognized brand in the fashion apparel business. It offers women's, men's and children's apparel, shoes and accessories through a worldwide network of over 5,800 stores, which are independently owned. </FONT><FONT face=Verdana color=#000000 size=1>Our company owns and operates several United Colors of Benetton stores mostly located in the West Coast of the United States.</FONT></P> <P><FONT face=Verdana color=#000000 size=1>We have been using Retail PRO since the mid-1990s as our POS and inventory management software.&nbsp; When we purchased Retail Pro we were looking for a user-friendly yet efficient system so that all associates could learn to use it easily and Retail Pro fit the bill - it was very easy to learn.&nbsp; Retail PRO has kept evolving over the years by introducing new features and enhancing old ones. Today the system is more flexible, more sophisticated, still easy to use and customize.&nbsp; In addition, ARMS offers great technical support, timely response to any question or issue by phone or email.</FONT></P> <P><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"></P></SPAN></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR> <TR> <TD> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD> <TABLE cellSpacing=0 cellPadding=5 width="100%" bgColor=#ffffff border=0> <TBODY> <TR> <TD style="FONT-SIZE: 13px; FONT-FAMILY: Arial"><FONT face=Verdana><FONT size=3><FONT color=#0099cc><FONT color=#0099cc><IMG id=image-placeholder title=barcode style="MARGIN-BOTTOM: 5px; MARGIN-LEFT: 10px; WIDTH: 155px; HEIGHT: 135px" height=135 src="http://image.exct.net/lib/ff021572766403/i/1/de311477-b.jpg" width=155 align=right border=0 thid="1633894"></FONT><B><A class=bookmark title=Barcode style="TEXT-DECORATION: none" name=Barcode><FONT color=#0099cc>Barcode</FONT> </A>Labels and Receipt Supplies</B></FONT></FONT></FONT> <P><FONT face=Verdana><FONT size=1>We are pleased to announce our newly reduced pricing on barcode labels, tags and receipt paper.&nbsp; We carry a full line of direct thermal and thermal transfer barcode labels and tags.&nbsp; We can help you choose the right product for your business and can also do custom and pre-printed label orders.<FONT color=#333333>&nbsp; We also supply high-quality receipt paper for Star and Epson Receipt Printers.&nbsp; </FONT></FONT></FONT></P> <P style="MARGIN: 5pt 0in"><B><FONT face=Verdana size=1>Mention this promotion and during the month of March take an additional 10% off our already newly reduced prices on all orders over $100. </FONT></B></P> <P><FONT face=Verdana size=1>We have 1000's of labels in-stock available to ship today.&nbsp; <U><FONT color=navy><A title="Click here" href="http://cl.exct.net/?ju=fe3216727664057e721d72&amp;ls=fdec1078706000757214727c&amp;m=ff021572766403&amp;l=fe9815757065057f7d&amp;s=fdee1571716d007571137977&amp;jb=ffcf14&amp;t="><STRONG>Click here</STRONG></A></FONT></U><FONT color=navy>&nbsp;</FONT><FONT color=black>to learn more</FONT> about our available products and pricing and use the easy ordering form to fax or E-mail your order.</FONT></P> <P id=text-placeholder style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><FONT face=Verdana size=1>For more information contact your sales consultant Stacey Ryan or Kathe Burke <FONT color=black>at </FONT><U><FONT color=navy><A title=insidesales@armsys.com href="mailto:insidesales@armsys.com" conversion="undefined" alias="insidesales@armsys.com"><U><FONT color=navy>insidesales@armsys.com</FONT></U></A></FONT></U> or give us a call at <STRONG>(800) 305-0461</STRONG>.&nbsp;&nbsp; </FONT></P></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR> <TR> <TD> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD> <TABLE style="BORDER-TOP-STYLE: solid; BORDER-RIGHT-STYLE: solid; BORDER-LEFT-STYLE: solid; BORDER-BOTTOM-STYLE: solid" borderColor=#006699 cellSpacing=0 cellPadding=12 width="100%" bgColor=#ffffff border=2> <TBODY> <TR> <TD style="FONT-SIZE: 13px; FONT-FAMILY: Arial"> <P><FONT face=Verdana><IMG id=image-placeholder title=lisa_mallory style="MARGIN-BOTTOM: 5px; WIDTH: 214px; MARGIN-RIGHT: 10px; HEIGHT: 269px" height=269 src="http://image.exct.net/lib/ff021572766403/i/1/7304e125-d.jpg" width=214 align=left border=0 thid="1633895"></FONT><FONT face=Verdana color=#0099cc size=3><STRONG><A class=bookmark title=Meet style="TEXT-DECORATION: none" name=Meet> <FONT color=#0099cc>Meet</FONT></A> Our Staff<BR></STRONG></FONT><FONT face=Verdana color=#0099cc size=3><STRONG><BR><FONT color=#000000 size=1>Lisa Mallory</FONT></P></STRONG></FONT> <P><FONT face=Verdana><FONT color=#000000 size=1>Meet Lisa Mallory, our new Marketing Associate for Advanced Retail Management Systems.&nbsp; Lisa will be calling on new businesses in select retail segments to identify customers that are looking to automate their business with a POS system.</FONT></FONT></P> <P><FONT face=Verdana color=#000000 size=1>Lisa has vast experience in customer service as she has been employed in the insurance industry for 17 years as well as co-owning her own business for several years.&nbsp; </FONT></P> <P><FONT face=Verdana color=#000000 size=1>A "native" of our state, Lisa resides in Aurora, Colorado.&nbsp; She is the proud parent of her son, Scott.</FONT></P> <P><FONT face=Verdana><FONT color=#000000 size=1>Lisa enjoys music, photography, sports, and "is a huge Colorado Rockies" fan.&nbsp;&nbsp; Along with enjoying photography, Lisa's been&nbsp;an oil and acrylic painter most of her life.</FONT></FONT></P> <P><FONT face=Verdana color=#000000 size=1>Lisa is a member of the Colorado Artists Guild, and the Castle Rock Artists Guild.</FONT></P> <P><FONT face=Verdana color=#000000 size=1>In October 2008-- she won 2nd place for a photograph of Daises in the Artists of Colorado State Exhibition.&nbsp; In addition, Lisa will be having a "One Woman Show" in the AMP Gallery July 10.</FONT></P> <P><FONT face=Verdana size=1><FONT color=#000000>We welcome Lisa and look forward to her success with ARM</FONT>. </FONT></P></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR> <TR> <TD> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD> <TABLE cellSpacing=0 cellPadding=5 width="100%" bgColor=#ffffff border=0> <TBODY> <TR> <TD style="FONT-SIZE: 13px; FONT-FAMILY: Arial"> <P id=text-placeholder style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><FONT face=Verdana color=#0099cc size=3><STRONG><A class=bookmark title=Coupon style="TEXT-DECORATION: none" name=Coupon><FONT color=#0099cc>Coupon</FONT></A> clipping makes a comeback </STRONG></FONT></P> <P style="BACKGROUND: white"><FONT face=Verdana color=#000000 size=1><FONT color=#000000><STRONG>By Jonathan Birchall in New York</STRONG></FONT> </FONT></P> <P style="BACKGROUND: white"><FONT face=Verdana color=#000000 size=1>Published: February 10 2009 21:09 | Last updated: February 10 2009 21:09</FONT></P> <P style="BACKGROUND: white; MARGIN-BOTTOM: 15.6pt"><FONT face=Verdana color=#000000 size=1>As US consumer demand falters, the humble money-off coupon - rather than the high-profile advertising campaign - is emerging as a new battleground for some of America's biggest packaged goods brands. </FONT></P> <P style="BACKGROUND: white; MARGIN-BOTTOM: 15.6pt"><B><FONT face=Verdana color=#000000 size=1>Procter &amp; Gamble</FONT></B><FONT face=Verdana color=#000000 size=1>, the largest US advertiser, said recently that it was "shifting funds, where effective, to coupons and consumer promotions that deliver better value". The group has been battling to stop customers shifting to lower-cost private label rivals.</FONT></P> <P style="BACKGROUND: white; MARGIN-BOTTOM: 15.6pt"><FONT face=Verdana color=#000000 size=1>Bob Recchia, chief financial officer of Valassis, a third-party distributor of coupons, said last week that the company had had a "good" fourth quarter in its newspaper insert business, and expressed cautious optimism about demand in 2009. "Historically, when you get into this type of an economy, consumer packaged goods companies do put out more coupons."</FONT></P> <P style="BACKGROUND: white; MARGIN-BOTTOM: 15.6pt"><FONT face=Verdana color=#000000 size=1>Cutting out the coupons delivered as inserts in the weekend papers is something of a national sport for frugally minded Americans, but the business is sometimes seen as the ugly sister of marketing, compared with high-profile television adverts or emerging online strategies. </FONT></P> <P style="BACKGROUND: white; MARGIN-BOTTOM: 15.6pt"><FONT face=Verdana color=#000000 size=1>But coupons can provide an attractive option to chief marketing officers in difficult times. Hain Celestial, maker of Celestial Seasonings herbal tea, last week reported an 8 per cent increase in consumption of its herbal tea in the US during its most recent quarter, after it shifted advertising spending to coupons. </FONT></P> <P style="BACKGROUND: white; MARGIN-BOTTOM: 15.6pt"><FONT face=Verdana color=#000000 size=1>"The shift in market strategy, not any big increase in spending, has driven this consumption turnround," said John Carroll, head of the US operations.&nbsp;</FONT></P> <P style="BACKGROUND: white; MARGIN-BOTTOM: 15.6pt"><FONT face=Verdana color=#000000 size=1>P&amp;G has been offering a booklet of coupons worth $120, or a $10 voucher valid at <B>Wal-Mart</B>'s Sam's Club stores to customers who mail in receipts for more than $50 of P&amp;G's brands. </FONT></P> <P style="BACKGROUND: white; MARGIN-BOTTOM: 15.6pt"><FONT face=Verdana color=#000000 size=1>David McCracken of P&amp;G's US business said that the offers were the first of their type by the company. "Consumers are more open to that kind of message than they would have been 18 months ago, and we're trying to resonate with them." </FONT></P> <P style="BACKGROUND: white; MARGIN-BOTTOM: 15.6pt"><FONT face=Verdana color=#000000 size=1>P&amp;G distributes coupons through its Brand Saver newspaper insert, launched in 2002, which reaches some 57m US households. Its coupon strategy, says Mr McCracken, seeks to promote trials of new products and build brand loyalty, rather than "subsidising" consumption. </FONT></P> <P style="BACKGROUND: white; MARGIN-BOTTOM: 15.6pt"><FONT face=Verdana color=#000000 size=1>The value of coupons in each Brand Saver booklet has risen from about $60 since last summer, to a peak of $106 in December, and $83 most recently.</FONT></P> <P style="BACKGROUND: white; MARGIN-BOTTOM: 15.6pt"><FONT face=Verdana color=#000000 size=1>Source:&nbsp; The Financial Times<BR></FONT><FONT face=Verdana color=#000000 size=1><A title=http://www.ft.com/cms/s/0/ad0bf5c4-f7b5-11dd-a284-000077b07658.html href="http://cl.exct.net/?ju=fe2d16727664057e721d77&amp;ls=fdec1078706000757214727c&amp;m=ff021572766403&amp;l=fe9815757065057f7d&amp;s=fdee1571716d007571137977&amp;jb=ffcf14&amp;t=">http://www.ft.com/cms/s/0/ad0bf5c4-f7b5-11dd-a284-000077b07658.html</A></FONT></P></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR> <TR> <TD> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD> <TABLE style="BORDER-TOP-STYLE: solid; BORDER-RIGHT-STYLE: solid; BORDER-LEFT-STYLE: solid; BORDER-BOTTOM-STYLE: solid" borderColor=#006699 cellSpacing=0 cellPadding=12 width="100%" bgColor=#ffffff border=2> <TBODY> <TR> <TD style="FONT-SIZE: 13px; FONT-FAMILY: Arial"><FONT face=Verdana><FONT size=1><IMG id=image-placeholder title="Money 1" style="MARGIN-BOTTOM: 5px; WIDTH: 155px; MARGIN-RIGHT: 10px; HEIGHT: 124px" height=124 src="http://image.exct.net/6147157753796.jpg" width=155 align=left border=0 thid="682444"></FONT><B><FONT color=#0099cc size=3><FONT color=#0099cc>$500</FONT> <A class=bookmark title=for style="TEXT-DECORATION: none" name=for><FONT color=#3399cc>for</FONT></A> <A class=bookmark title=5 style="TEXT-DECORATION: none" name=5><FONT color=#0099cc>5</FONT></A> <A class=bookmark title="Minutes " style="TEXT-DECORATION: none" name=Minutes%20><FONT color=#0099cc>Minutes</FONT> </A></FONT></B></FONT> <P><FONT face=Verdana size=1>Receive $500 credit on account or 4 Client Service hours every time you refer a new customer that purchases Retail Pro.<BR><BR>Retail Pro has grown to be the premier Inventory Control / POS software for small to mid-tier retailers. 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