The Retail Vantage
  March 2011
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In This Issue
Plans for Tax Refund Checks
Start Using CustomerConnect Today
6 Things to Tell Every Customer
Tech Tips
ARMS on Facebook
Consumers feeling confident
Referral Program
 
 
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Plans for Tax Refund Checks Hint at Better Mood 

 

 

As consumer confidence rises to a three-year high, the National Retail Federation offers yet another sign of a more upbeat consumer.

 

 

The retail industry trade group is out with a survey that says more Americans are planning to splurge a little if they receive a tax refund this year.


About 13.2 percent of Americans said they will spend their refund on a big ticket item such as a television set or furniture, up from 12.5 percent last year.


About 11.9 percent are earmarking the money for a vacation, compared with 10.0 percent last year who eyed a trip.


About 29.7 percent of Americans say they will use the money on everyday items. That's also higher than last year, when 28.8 percent of those surveyed said the money would be spent on day-to-day expenses.


 

Continue Reading: http://www.cnbc.com/id/41717387

Source: CNBC
 

Start Using CustomerConnect Today With This Special Promotion

 

Radiant Systems EMail Marketing Service for CounterPoint SQL Merchants:

 

CustomerConnect differentiates the Radiant solution and improves the way CounterPoint SQL Users do business. And to make it easier for CounterPoint SQL Users to try CustomerConnect for themselves, Radiant Systems is activating the promo code CCP60 when CounterPoint SQL Users register for CustomerConnect before March 31, 2011. This promo code will allow CounterPoint SQL Users to use CustomerConnect FREE for 60 days.

 

Please remember 5 key benefits you can achieve by signing your business up for Customer Connect:

 

Targeted Campaigns - Send targeted emails using purchase history and other customer data
Relevancy is key in any email campaign. Only Customer Connect has access to your CounterPoint data to create lists based on customer shopping history, customer category, preferences and more!
 

Leverage Recurring Automated Campaigns - Use innovative autoresponders to save you time by doing the work for you
You can easily create email campaigns that will launch using data from CounterPoint. Customer Connect comes pre-loaded with "we miss you" and "welcome" campaigns that you can set and forget!
 
Closed Loop Reporting - See which campaigns have people buying
In addition to seeing who is opening and reading your emails, Customer Connect uniquely shows you the sales being driven by your campaigns. Customer Connect has robust campaign reporting like other email tools, but also includes your sales and gross margin data from CounterPoint.
 
Retail Specific Templates - Start fast using retail-specific, customizable templates
Only Customer Connect includes easy-to-use templates specifically created for retailers. Add photos, logos and colors to customize emails to mirror your brand.
 

One Set Of Customer Data - Save time and never miss a customer with one set of customer data
Are you constantly dealing with different sets of customer contact lists? Tired of exporting from CounterPoint and importing into your email tool? Each customer that is added to CounterPoint is automatically added to Customer Connect.
 
As alwaysquestions or comments on CounterPoint SQL ENewsletter content can be directed to Rob Freda at Rob.Freda@armsys.com or 303-738-1800 x311.


 

6 Things to Tell Every Customer Who Walks in the Door

It's easy to understand that customers who feel ignored or dismissed when they walk into a store won't stick around for long. But knowing just what to say to get them engaged isn't as simple.

We spoke with six small business owners to get ideas on what to tell each customer who walks through the door:

1. "How's the weather treating you?"

The key here isn't that the weather will drive sales; rather, it's an example of a neutral topic that can effectively start a casual conversation. "If I start conversations with customers about a neutral event, they will let their guard down and start chatting. Then I will be able to find out what they are really looking for that day," says Liana C. Ling, president of Tiger Quest, a sales consulting firm in Toronto.

2. "Let me introduce you to our team."

Quiana Green, president of Chicago-based entertainment promotion company No Vacancy ENT, ensures that every potential client meets at least four of her 12 staff members. "It shows clients, 'a lot of people can take time out of their busy schedules to meet me because I'm special,'" she says.

3. "Have you visited our store before?"

Sherri Comstock, owner of retail boutiques The Cheshire Cat and The Spotted Crocodile in Grayslake, Ill., began encouraging her staff to ask this question after reading a study that showed it could increase sales by 16 percent. "If the reply is 'no,' it gives my staff an opening to give a brief elevator speech as to what brands and products we offer," she says. "It also allows us to track how they heard of us."  

 

Continue Reading: http://www.nfib.com/business-resources/business-resourcesitemcmsid=55973&utm_campaign=BR&utm_source=SmartBrief&
utm_medium=Email#

 

Source: NFIB

 

Tech Tips
 

 Tech Tips

Disable prompting for information on each line item added to a PO:

 

Each time a line is added to a Purchase Request a dialog window appears with Other Information in the title bar.

Solution: Clear the "Prompt for line information" check box on the "Pos" tab of the Purchasing Control (Setup/ Purchasing/ Control).

 

Follow Advanced Retail Management Systems on Facebook
 

facebookKeep up with latest happenings in Retail and your particular POS\Inventory Control software by becoming a fan of Advanced Retail Management Systems (ARMS) on Facebook!   Video Clips from the ARMS staff with Tech Tips and other helpful information coming soon!

By being a fan of ARMS, you will receive information about your software including special "web only" tips & tricks that won't be given elsewhere. You'll be among the first to learn about new release and features, training opportunities, and links to interesting information on the web. Connect with the ARMS staff and our customers!

To become a fan of ARMS on Facebook, click here
 

Consumers feeling confident


By Associated Press


NEW YORK -- Americans are feeling more chipper about the economy than they have in three years.


The Consumer Confidence Index rose to 70.4 this month, up from 64.8 in January, as Americans expressed more optimism about their income prospects and the direction the economy is headed, a private research group reported Tuesday.


It's the strongest reading since the early days of the most severe recession the United States has seen since the 1930s.


A robust stock market and falling unemployment are lifting Americans' spirits in spite of rising food and energy prices and a still-weak housing sector. In addition, a cut to the Social Security tax meant Americans started seeing more money in their paychecks in January, which may be boosting consumer spending.


Retailers including Macy's Inc., Home Depot Inc. and VF Corp., maker of Lee jeans and Vans shoes, reported better-than-expected earnings. Home Depot posted its first annual revenue increase since before the housing crash in 2006, while Macy's, the country's second-largest department store chain, saw sales at stores open at least a year climb 4.3 percent.


 

Continue Reading:http://www.pittsburghlive.com/x/pittsburghtrib/
business/s_724155.html#ixzz1EuunW8K5


Source: TribLive - Business

 

Refer a Retailer

 Tell another retail store that is looking for a Point of Sale system about Advanced Retail Management Systems.  When you refer a retailer to us that participates in a 1 hour web presentation for Retail Pro, CounterPoint or Microsoft RMS, we will send you $100 - it's that simple!
 
Register your referral today.  Call Susie Carmen today at (303) 738-1800 Ext 357 or E-mail her at
susie.carmen@armsys.com
 

 


 

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