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This Mother's Day, Mom's
Getting Pampered, According to NRF
Survey
By
Kathy Grannis
Washington, April 28, 2011 - Often
known as the voice of reason, and even
frugality, mom doesn't expect much for Mother's
Day. But this year, her loved ones are fully
intent on pampering her with some of the finer
things in life. According to NRF's 2011 Mother's
Day Consumer Intentions and Actions survey,
conducted by BIGresearch, the average person
celebrating the holiday is expected to spend
$140.73 on gifts, up from $126.90 last year, and
a return to 2008 spending levels. Total spending
is expected to reach $16.3
billion.*
"This Mother's Day, the woman
who often puts herself last is being put first,"
said NRF President and CEO Matthew Shay.
"Americans are in a much better position to
spend this year and will push the daily stresses
of high gas and food costs aside for one day to
celebrate the most important women in the world
to them."
This year, husbands and
sons across the country plan to spoil mom a bit,
as more indulgent gifts will prove the most
popular. According to the survey the number of
people who plan on buying electronics (13.3%)
will rise 48 percent from last year (9.0%) - and
they're spending more, too. Those buying
electronics will shell out $94.91 on
smartphones, cameras and even tablet devices, up
eight percent from $87.70 last year.** Jewelry
will also be a popular gift option for mom, with
31.2 percent of celebrants planning to buy mom
silver, gold or diamonds, up 19 percent from
last year. Total spending on jewelry is expected
to reach $3.0 billion.
Restaurants and
other businesses will also benefit from the
billions of dollars that come in for one of the
biggest holidays of the year. More than half
(54.7%) of all celebrants will treat mom to a
nice dinner or brunch, spending a total of $3.1
billion. Additionally, one-third (31.8%) of
Americans will buy mom clothing or accessories
($1.3 billion total) and nearly two-thirds
(64.9%) will buy mom flowers ($1.9 billion).
Consumers will also shell out $1.6 billion on
gift cards and $1.2 billion on personal services
such as a trip to a day spa.
Continue Reading:
http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1114
Source: National
Retail Federation
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CustomerConnect
Mother's Day Promotion
All CounterPoint customers
who have not yet registered for CustomerConnect
received an email from Radiant the week of April
11, 2011, telling them about the great
Mother's Day CustomerConnect Promotion that is
currently taking place. With this
promotion, CounterPoint customers who register
with the promo code MOM2011 will receive
CustomerConnect
FREE for 60 days
plus a free
custom designed template, a
free one hour
training session with our CustomerConnect team
to learn how to use the service, and two
pre-set campaigns they can use immediately in
their marketing efforts. We wanted to
follow-up on this correspondence from Radiant
Systems, and are encouraging all our
CounterPoint SQL users to sign up
today!
As a
reminder, some of the features/benefits of the
Customer Connect E-mail marketing module
include:
- Intuitive
campaign builder
- User-friendly
formatting tools
- Load
hundreds of images for FREE
- Retail-specific
templates
- Innovative
and integrated autoresponders
- Advanced
segmentation tools
- Industry-leading
deliverability rate
- Built-in
anti-spam checker
- Bounce
management
- CAN-SPAM
compliant
- Message
scheduling
- Social
Sharing
- Closed-looped
tracking - from open to purchase
- Subscriber
management
- Easy-to-read
and interpret charts and graphs
- Campaign
management and comparison dashboards
- Open
and clickthrough tracking
You can
learn more about Customer Connect by copying the
following web address into your
browser:
http://www.counterpointpos.com/solution/customer-connect.htm
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Join us
for a day of workshops in early August designed
to enhance your knowledge of CounterPoint
SQL. Advanced Retail Management Systems
will be hosting its annual Customer Summit for
CounterPoint SQL customers which will take place
in Colorado. The theme of
this year's event is "Synergize", co-operating,
working together and interacting to increase your use and
understanding of CounterPoint SQL.
This is
a great opportunity to network with other retail
customers, the ARMS staff and vendors.
Watch for our announcement and your invitation
coming soon. |
How
to Focus Your Finding-Customers
Efforts
 by Laura Lorber
To
start a business, you don't need financing, a
website or business plan. All you need is a
customer.
But
even when it comes to the all-important task of
acquiring those first customers, a new business
is usually looking to save as much time and
money as possible.
Buying
a customer list can be expensive, so most small
businesses look to build their own. The best way
to do it? Get smart about networking, according
to Sheryl Johnson, founder of Pittsburgh-based
BD-PRo Marketing Solutions. Here are some of her
tips for expanding a contact database.
Have
a networking strategy. Know your networking
goals, and join groups where you'll be most
likely to connect with the people you most want
to meet both online and at in-person events.
Make
networking part of your everyday life. Keep your
elevator pitch at the ready so that the people
you meet know what you do and who you can help.
You never know who you'll bump into or who they
might know.
Ask
for referrals. After each sale, make it part of
your routine to ask for a referral. Other good
sources of referrals include employees and email
newsletters that can be passed along.
Follow
up. Create a sound strategy to stay in touch
with people and keep on top of what their needs
are. Having a contact management system can help
you stay on track.
Continue Reading:
http://www.entrepreneur.com/blog/219536
Source:
Entrepreneur
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Announcing Our New Referral
Program
Advanced
Retail Management Systems Referral
Rewards
$100
for You and $100 for the Retailer You
Refer!
 Here's how it
works:
1.
Let
us know the name and contact information for
another retail company that is looking for a POS
system and receive a $100 Visa Gift card that
can be used anywhere Visa debit cards are
accepted.
2. Once the referred retailer
participates in a 1 hour web presentation for
CounterPoint, Retail Pro or Microsoft RMS they
will also receive a $100 Visa Gift
Card.
Contact us today with your
referral. Call Susie Carmen
at (800) 305-0461 Ext 357 or e-mail her
at susie.carmen@armsys.com. Visit our website
to register your referral at www.armsys.com
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New
feature in Version 8.4 of
CounterPoint:
Sending Email
Receipts
In
this version, when you complete a ticket, you
have the option of sending the receipt to the
customer via e-mail, instead of or in addition
to printing the receipt. This feature allows you
to offer your customers the convenience of
electronic receipts while reducing wear on your
receipt printers and your consumption of receipt
paper.
You
can also email statements to customers, reports
to others who need them, or purchase orders to
vendors without first saving them to PDF
files.
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Follow
Advanced Retail Management Systems on
Facebook
 Keep up with latest
happenings in Retail and your particular
POS\Inventory Control software by becoming a fan
of Advanced Retail Management Systems (ARMS) on
Facebook! Video Clips from
the ARMS staff with Tech Tips and other helpful
information coming soon!
By being a fan of ARMS, you will receive
information about your software including
special "web only" tips & tricks that won't
be given elsewhere. You'll be among the first to
learn about new release and features, training
opportunities, and links to interesting
information on the web. Connect with the
ARMS staff and our customers!
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