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5 ways to win
with online
coupons
By
Jeff
Weitzman,
iMedia
What's new about online engagement? What
distinguishes it from traditional advertising or
promotion? Here are tips for turning your next
strategy into a success.
Engagement is the hot topic at any
interactive marketing gathering these days. We want to
know how to do it, how to measure it and how to get the
highest return on our investment in it. Engagement
describes the heart of the interactive marketing value
proposition: a brand's ability to have a conversation
with its consumers.
Increasingly, engagement marketing,
and therefore interactive marketing, is at the heart of
an integrated marketing strategy. Engagement, however,
is not an event (a singular moment during which the
stars align and the brand and consumer become one), nor
is it the ultimate goal of a marketing program.
Engagement is better thought of as a cycle, a series of
touchpoints designed to create engagement with a brand
in order to drive a purchase -- or some
similarly desirable action -- over and over again, each
time in a more meaningful and valuable way to both brand
and consumer. Too often, we marketers focus on the sexy,
creative part of the process and lose sight of the
bottom line.
The touchpoints of an engagement
cycle can be described as Awareness, Recruitment,
Engagement, Motivation, and Purchase (or Action).
Throughout the cycle, marketers must measure and learn
in order to add value to the next turn through the
cycle.
Promotions play a prominent role in
the engagement cycle and in integrated marketing
campaigns because they excel at moving consumers from
one touchpoint to the next, and they offer ample
opportunity for direct measurement and learning. They
further brand marketing goals: identify customers,
segment customers, learn about the segments, tailor
products based on feedback and target differentiated
products appropriately.
What's new about an online
engagement cycle? What distinguishes it from traditional
advertising or promotion? Two key elements: it can
create true two-way conversations on a mass scale, and
it can provide real value to both
parties.
These elements have been possible
but impractical in the past; focus groups and surveys
provided proxies for actual engagement on a broad scale.
The internet makes real one-to-one engagement possible
today, and while the focal point of promotional
engagement (and "integrated marketing") is often an
offline purchase, it is increasingly rare not to include
an online component, to create conversations on a large
scale.
Let's examine each touchpoint and
how promotions drive the cycle:
Click here to read
more http://www.imediaconnection.com/content/20897.asp
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It's Time to Trade in Your Point of
Sale Equipment
If you have been
waiting to replace your Point of Sale equipment* you can
now trade in your equipment and receive 15% off
each item you purchase by December 31st, 2008. Free
shipping on all orders over $750
. 
Contact Us Today
For more information
contact your Sales Consultant or Susie Carmen at
(800) 305-0461 Ext. 357 or
E-mail her at Susie.Carmen@armsys.com.
* Point of Sale
equipment includes receipt printers, scanners, cash
drawers, pole displays, backup systems and touch
screens. This offer is not valid on computers, system
printers and network
hardware.
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Retail Spotlight 
UINTA
GOLF
Uinta Golf opened in 1971 in the
basement of a duplex. It was Utah's first discount golf
store. Over the next several years, Uinta Golf grew into
one of the most admired and respected single-store golf
operations in the country.
In 1998, Sean Smith
purchased Uinta Golf, beginning a new phase with a
commitment to business growth. Uinta Golf opened its
second store in 2000, its third store in 2005 and its
fourth store in 2006. In 2008 Uinta Golf opened
its RoboFit division. Most competitors treat club
fitting as a sort of "premium service" that requires an
additional fee. Uinta Golf believes that getting fit is
just part of buying clubs! Their team of Club Fitting
Specialists is trained and ready to help people find the
clubs that best fit their game.
Prior to selecting Retail
Pro Uinta Golf had begun to use a software program from
a competitor to Retail Pro. It didn't perform as
promised, didn't provide data integrity or stability,
and was basically vaporware. The experience was an
unmitigated disaster.
What Uinta Golf wanted was
software that was reliable and stable, both in its
operation and in the way it processed and reported
sales, inventory and other information. They were
also about to open a second store and needed software
that worked reliably in a multi-store
environment.
With the Retail Pro
software company controller Steve Hansen saw data
integrity. The General Reports module offered lots
of information and the multi-store polling process
worked reliably.
Steve also states that they
like the customizable user interfaces. "We like
the stability and functionality of modules such as sales
orders and physical inventory. We are also using
ECI now, as we prepare to launch our e-commerce
site."
Steve has this to say about
Advanced Retail Management Systems, "We have appreciated
the annual RPRO workshop that has typically been offered
in Salt Lake. It was a great chance to brush up on
skills, learn new tips and tricks and meet other
users.
When we first implemented
RPRO we were impressed by the carefully structured
implementation plan. With our previous unfortunate
undertaking, we worked with a different person for each
phase and no one seemed to understand what else was
happening or what the big picture was. With ARMS,
it was entirely different from that. We had an
integrated approach with one trainer who made sure
everything worked. With the other software vendor,
every step was complicated, confusing and
difficult. With ARMS, the process was
straightforward, smooth and satisfying.
We've also observed that
when we want to try something new, most of the time when
we ask, "Is there a way we can do _____?" the answer is
"yes" or else "I can find a way for you to accomplish
that"."
Since implementing Retail
Pro in 2000 Uinta Golf also appreciates the training and
support staff at ARMS "Jeana Thomas was our
"sherpa". She did a fantastic job in bringing us
from knowing nothing to being competent users.
Throughout the years she has answered many questions and
provided additional training. When we decided
upgrade to version 8.52, it was a given that we wanted
her to guide us through the process, and as always, it
was a pleasure to work with her.
We've worked with Michael
Guymon since the first, also. He has helped us
with many technical and data issues and helped us solve
some unique problems."
Whether you are a beginner,
a pro or know someone that is a golfer be sure to stop
in and visit the friendly and knowledgeable staff of
Uinta Golf. You can also visit their website for
location information.
www.uintagolf.com. | | |
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Taking
Physical Inventory Just Got Easier
and Less
Expensive
Buy 1 Retail Pro PT 128K Data Collector with a
Symbol LS2208 Laser Scanner by December 31st, 2008 and
receive 50% off your 2nd Data Collector and Scanner.
Contact Us
Today
For more
information contact your sales consultant Stacey Ryan or
Kathe Burke at websales@armsys.com or
give us a call at (800) 305-0461. |
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 Te ch
Tips
Using SOs to Write
Customer Quotes
You can easily write
and submit quotes for goods or services to customers,
without committing the items or service, by using
registry SOs for this purpose. Design your SO form and
print design files to include the information fields you
need. When a customer accepts a quote, use the copy
feature to quickly transfer the quoted sale to an active
Customer Order SO. The "Quote SO" (registry SO) can then
be deleted.
| | |
 Meet Our Staff
Kristy Braum,
Customer Service Representative
If you have called into
ARMS' support line in the past couple of weeks you have
most likely spoken to Kristy who logged your call and
assigned it to a tech or trainer. You will be greeted by
her friendly voice any time that
you call in for support.
Kristy is the newest member of ARMS and has been with us
for only a few weeks. Prior to joining the ARMS team,
Kristy has a rich history of customer service, working
in local health clubs and the food and beverage industry
for the past 5 years. She is a native of Oklahoma,
and has spent the last 10 years of her life living here
in the Rocky Mountains. Kristy's responsibilities at
ARMS are varied and will continue to expand as she
continues to get trained on our processes and
procedures. Her customer service experience and
willingness to assist anyone makes her a valuable
employee. She enjoys traveling, having
visited all but 4 of the 50 states! Her interests also
include reading, fine art, going out to scary movies,
cartoons, and loud music. She loves reptiles, arachnids
and the colors gray & yellow. Kristy wants to one
day own property in Vegas, New Mexico, Alaska, Hawaii,
and
Aspen. | | |
 $500 for 5 Minutes
Receive $500 credit on
account or 4 Client Service hours every time you refer a
new customer that purchases Retail Pro.
Retail
Pro has grown to be the premier Inventory Control / POS
software for small to mid-tier retailers. Whether you
know a single store or a 100 store chain, Retail Pro
provides the technology for retailers to
excel.
Call your sales person today at
800-305-0461 or click
here to complete
the form to refer another retailer and start earning
valuable rewards!
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8100 Southpark Way # A-10, Littleton, CO
80120
303-738-1800 | Fax 303-738-9563
Denver -
Chicago
www.armsys.com
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