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5 ways to win
with online coupons
By
Jeff
Weitzman,
iMedia
What's new about online engagement? What
distinguishes it from traditional advertising or
promotion? Here are tips for turning your next
strategy into a success.
Engagement is the hot topic at any
interactive marketing gathering these days. We want to
know how to do it, how to measure it and how to get the
highest return on our investment in it. Engagement
describes the heart of the interactive marketing value
proposition: a brand's ability to have a conversation
with its consumers.
Increasingly, engagement marketing,
and therefore interactive marketing, is at the heart of
an integrated marketing strategy. Engagement, however,
is not an event (a singular moment during which the
stars align and the brand and consumer become one), nor
is it the ultimate goal of a marketing program.
Engagement is better thought of as a cycle, a series of
touchpoints designed to create engagement with a brand
in order to drive a purchase -- or some
similarly desirable action -- over and over again, each
time in a more meaningful and valuable way to both brand
and consumer. Too often, we marketers focus on the sexy,
creative part of the process and lose sight of the
bottom line.
The touchpoints of an engagement
cycle can be described as Awareness, Recruitment,
Engagement, Motivation, and Purchase (or Action).
Throughout the cycle, marketers must measure and learn
in order to add value to the next turn through the
cycle.
Promotions play a prominent role in
the engagement cycle and in integrated marketing
campaigns because they excel at moving consumers from
one touchpoint to the next, and they offer ample
opportunity for direct measurement and learning. They
further brand marketing goals: identify customers,
segment customers, learn about the segments, tailor
products based on feedback and target differentiated
products appropriately.
What's new about an online
engagement cycle? What distinguishes it from traditional
advertising or promotion? Two key elements: it can
create true two-way conversations on a mass scale, and
it can provide real value to both
parties.
These elements have been possible
but impractical in the past; focus groups and surveys
provided proxies for actual engagement on a broad scale.
The internet makes real one-to-one engagement possible
today, and while the focal point of promotional
engagement (and "integrated marketing") is often an
offline purchase, it is increasingly rare not to include
an online component, to create conversations on a large
scale.
Let's examine each touchpoint and
how promotions drive the cycle:
Click here to read
more http://www.imediaconnection.com/content/20897.asp
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Sale Equipment
If you have been
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. 
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For more information
contact your Sales Consultant or Susie Carmen at
(800) 305-0461 Ext. 357 or
E-mail her at Susie.Carmen@armsys.com.
* Point of Sale equipment includes receipt
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Meet Our
Staff
Kristy Braum,
Customer Service Representative
If you have called into
ARMS' support line in the past couple of weeks you have
most likely spoken to Kristy who logged your call and
assigned it to a tech or trainer. You will be greeted by
her friendly voice any time that
you call in for support.
Kristy is the newest member of ARMS and has been with us
for only a few weeks. Prior to joining the ARMS team,
Kristy has a rich history of customer service, working
in local health clubs and the food and beverage industry
for the past 5 years. She is a native of Oklahoma,
and has spent the last 10 years of her life living here
in the Rocky Mountains. Kristy's responsibilities at
ARMS are varied and will continue to expand as she
continues to get trained on our processes and
procedures. Her customer service experience and
willingness to assist anyone makes her a valuable
employee. She enjoys traveling, having
visited all but 4 of the 50 states! Her interests also
include reading, fine art, going out to scary movies,
cartoons, and loud music. She loves reptiles, arachnids
and the colors gray & yellow. Kristy wants to one
day own property in Vegas, New Mexico, Alaska, Hawaii,
and
Aspen. | | |
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Retail
Spotlight
Sanford Medical
Center
Sanford Medical Center,
located in Sioux Falls, South Dakota, is an organization who has found the
Microsoft Dynamics RMS software to be an instrumental solution in many areas
of the hospital.
The organization originally
installed the Microsoft Dynamics RMS solution in their busy gift shop.
They wanted a system that was intuitive and easy to use from a manager and a
clerk perspective. Managers are able to override discounts, as well
as place multiple items on sale for a specific period of time.
Clerks are able to scan and tender transactions quickly and accurately at the
Point of Sale, resulting in happy customers.
Sanford Medical center has
expanded their need for the Microsoft RMS solution to a kiosk, where they sell
raffle tickets and take donations during busy days and sales "off
campus".Microsoft RMS allowed for this "mobile" solution for ringing up
andreporting on sales.
Sanford Medical Center is
also unique in the fact that they required a
link to their current
payroll system. Since Microsoft RMS uses an open
SQL database, writing a
customization that interfaced with their payroll
system was a simple
task that provided a complete integrated solution
for the
hospital.
Sanford Medical Center is
continuing to grow their retail stores, and looks forward to using the Microsoft
Dynamics RMS solution in these new stores. | | |
 $ 250 for 2 Minutes
Receive $250 credit on account or 2 Client
Service hours every time you refer a new customer that
purchases Microsoft Dynamics
RMS.
Microsoft
Dynamics RMS has
grown to be the premier Inventory Control / POS software
for small to mid-tier retailers. Whether you know a
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technology for retailers to excel.
Call your
sales person today at 800-305-0461 or click
here to complete
the form to refer another retailer and start earning
valuable
rewards! | | |
Tech
Tips
Tender types and
currencies
Microsoft Dynamics RMS
provides a robust set of features that lets you
establish policies about what types of payments are
accepted in your store, under what circumstances, and in
what amounts. You can set up "tender types" in any of
several formats, each with its own settings and rules.
Use "currencies" to set exchange rates for foreign
payments. Store Operations POS works with your devices
to make transactions smooth and easy, no matter what
forms of payment your customers
use. | | |
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8100 Southpark Way # A-10, Littleton, CO
80120
303-738-1800 | Fax 303-738-9563
Denver -
Chicago
www.armsys.com
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