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Holiday Shopping Plans Include Deals,
Coupons and
Discounts
by Jack
Loechner
According
to the National Retail Federation's 2011 Holiday
Consumer Intentions and Actions Survey,
conducted by BIGresearch, holiday shoppers say
they plan to spend out an average of $704.18 on
holiday gifts and seasonal merchandise, down
slightly from last year's $718.98. The report is
forecasting overall holiday retail sales to grow
2.8% during the months of November and December
to $465.6 billion.
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Average
Holiday Spending |
|
|
Year |
Spend |
|
2004 |
$699.98 |
|
2005 |
734.69 |
|
2006 |
750.70 |
|
2007 |
755.13 |
|
2008 |
694.19 |
|
2009 |
681.83 |
|
2010 |
718.98 |
|
2011 |
704.18 |
|
Source:
NRF/BigResearch, October
2011 |
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In
addition, a new shopping poll conducted by Ipsos
Public Affairs shows that given the current
state of the economy, 45% of U.S adults plan to
spend less this coming holiday season than they
did last year.
Women are more likely
than men to say that they are going to be
cutting back their holiday shopping budgets (49%
vs. 39%), as are adults ages 35 and older
compared to younger adults (49% vs. 35%).
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Consumer
Spend Planning 2011 Holiday
Season |
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|
Plan |
%
of Respondents |
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Same as last
year |
42% |
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More than last
year |
11 |
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Less than last
year |
45 |
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Source:
Ipsos, October 2011 |
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Many
adults are not taking advantage of online
coupons that could help stretch their holiday
dollars, with less than half saying that they
are likely to look for online coupons or coupon
codes before making a holiday
purchase.
Continue
Reading: http://www.mediapost.com/publications/article/160985/holiday-shopping-plans-include-deals-coupons-and.html
Source:
Media Post
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Increase Sales
Using On-Demand Color Tags and
Labels!
Would adding pictures, logo's and
promotional offers to your hang tags/labels and
shelf labels improve your marketing
effectiveness and customer's perception of your
store? Would you like to eliminate
the need for preprinted tag inventory by
printing color tags and labels on-demand as
required?
You can now create unique marketing tools,
improve work process and save time and money by
printing on-demand color tags and labels using
the Epson TM-C3400 ColorWorks printer (to learn
more click here). The TM-C3400
ColorWorks printer is the first industrial
designed, desktop color printer available to
produce tags and labels as required.
Take a look at this video of the TM-C3400 in
action:
http://www.youtube.com/user/EpsonSD#p/u/39/E0sD5H1kLGI Given
the industrial design and low cost of this
printer, you can use this printer not only in
your distribution center to produce larger runs
of tags and labels, but also in-store for
smaller, larger mix of print jobs.
In addition, you can design produce hang
tags and labels using the Document Designer
included in Retail ProŽ Version 8 or Version
9. Using this designer, will allow you to
customize existing or create entirely new tags
and labels that pulls data directly from the
item database, including images, logos, product
descriptions, UPC codes, prices; anything that
is stored about the item. Take a
look at some of the tags we created and printed
from Retail Pro:
According to Bruce Klepper, President of
Advanced Retail Management Systems: "With
improved associate productivity and increased
sales revenue from the marketing potential of
on-demand color tags, the ROI on the TM-C3400 is
very good."
Contact Stacey or Andrea at 800 305-0461 or
E-mail them at insidesales@armsys.com to
discuss how the Epson TM-C3400 ColorWorks
printer will enable unique, new marketing
solutions for your store.
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 Lead
Time
Lead
time is the number of days that it typically
takes from the time you order merchandise until
the merchandise is received. You can predefine a
lead time for each vendor. Lead times for items
(if the item?s vendor has a lead time defined
for it) are displayed on the Committed
screen.
1.
Select SYSTEM PREFERENCES > MERCHANDISE >
VENDORS > USER-DEFINED > Text Field Names:
Enter LT as the name for one of the text
fields.
2.
In the vendor module, enter the number of days
of lead time for a particular vendor in the LT
field.
Note: You can also predefine a lead
time for each item. Item lead times take
precedence over vendor lead times. If you define
no item lead times, then the vendors lead time,
if any, will be shown on the Committed screen
for that item. (Refer to Chapter 4. Inventory
for more information.)
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The
5 Words That Kill Potential
Sales
When
times are tough (and sometimes even when they're
not) we tend to channel our inner Randolph Duke and try
even harder to, "Sell, sell!"
So
why don't our increased efforts result in
increased sales? The problem often lies in words
- and the approach we take to sales as a result
of those words.
Let's
look at a few words you may be using to guide
your approach, and the words you should replace
them with:
1.
Replace Specifications with Benefits. I wanted
to cut up some fallen trees. I'm not a lumberjack and knew
nothing about chain saws. At the first store the
salesman said, "Here's an awesome saw: 50cc
engine, 9000 rpm, 18 bar..." While I understood
the terms I couldn't place them in context. (Is
9000 revolutions per minute good?) I went to the
next store and after the salesman asked me a few
simple questions he said, "This chain saw is
probably your best bet: It starts reliably, has
great safety features, the chain is easy to
remove for sharpening or replacement... you
could get a more powerful saw, but based on the
size of the trees you'll be cutting, all you
would get by spending more would be a heavier
saw to lug around."
One
salesman tried to impress me with specifications
and features and in the process just made me
feel stupid. The other understood my needs and
solved my problem. Customers only care about
specifications and features in relation to how
those qualities meet their needs. Start with
benefits, help the customer feel their needs
will be met... and then dip into specs if they
seem interested.
Continue
Reading: http://www.bnet.com/blog/small-biz-advice/the-5-words-that-kill-potential-sales/4999
Source:
BNET
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Susie
Carmen
 Susie Carmen joined
Advanced Retail Management Systems eleven and a
half years ago. Susie is the Marketing Assistant
in the Sales Department and is responsible for
all new incoming leads, coordinating Tradeshows
and just a myriad of tasks while assisting the
Sales Consultants.
Before
working for ARMS, Susie worked for NASA in Clear
Lake/Houston. She also had her own Photography
Company & Studio. Susie has also had
previous career employment in law and medicine.
Susie
attended Metro State College in Denver,
Colorado. Susie's hobbies include creative
photography, attending concerts, dancing, hiking
and most importantly NASCAR
!
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Advanced Retail Management
Systems
Referral
Rewards
$100 for You and
$100 for the Retailer You
Refer!
 Here's how it
works:
1.
Let
us know the name and contact information for
another retail company that is looking for a POS
system and receive a $100 Visa Gift card that
can be used anywhere Visa debit cards are
accepted.
2. Once the referred retailer
participates in a 1 hour web presentation for
CounterPoint, Retail Pro or Microsoft RMS they
will also receive a $100 Visa Gift
Card.
Contact us today with your
referral. Call Susie Carmen
at (800) 305-0461 Ext 357 or e-mail her
at susie.carmen@armsys.com. Visit our website
to register your referral at www.armsys.com
|
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Retail Management Systems
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Clips from the ARMS staff with Tech Tips and
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