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              September 2004
 
In This Issue:
Retail Selling Ain't Brain Surgery...

Retail Food For Thought

Tech Tips

Online Support

The Retail Spotlight

Meet Our Staff

September Special

Retail Pro New Products

Referral Program:
Click Here to Earn Valuable Rewards
"Retail Selling Ain't Brain Surgery, It's Twice As Hard"

"The best augury of a man's success in his profession is the he think it the fines in the world." - George Eliot, English Novelist

Selling is a profession

Selling in a retail store has not been recognized as a real profession. Yet it is a profession to millions (over five million people in North America), and as far as I am concerned, it is one of the most rewarding professions there is. The words Sales Associate imply two things: First, and foremost, the job is about selling and second, the job is about a partnership and sharing with others in the store.

There are not too many jobs that provide a person with a pleasant work environment and the opportunity to make hundreds of people happy every day. While it is true that many stores have not yet realized how important the Sales Associate is to their business, more and more are discovering that a well-educated Sales Associate is critical for success of the store's business. Without great Professional Sales Associates many stores would not remain in business."

Jim Dion, founder and president of Dionco Inc., Chicago is an internationally known consultant, keynote speaker, trainer, and best selling author.

To view more from Mr. Dion's book:http://www.dionco.com/books/retail-selling.pdf

Click here to find out how to receive Jim Dion's book FREE!

Retail Food For Thought

By Anne M. Obarski

"I have told my friends over the years that if it looked good enough, I probably would eat dirt. I think that comes from growing up in a home where you always cleaned your plate because, you guessed it, you were reminded daily that there were starving kids in China that would love to have that food. I always wondered what my brussel sprouts would look like once they reached China!

Food can motivate! Let me share a couple of examples I have recently observed. I have an 11-month-old puppy that loves to go in the car. He especially likes to go through the drive-thru at McDonalds. Now I am sure that the reason is that it smells so good and if he is a "good boy" he may get something too. The first time we went through the drive-thru, the young lady at the first window said, "here's some "cookies" for your puppy!" Wow! Zeke was thrilled and I was so impressed that she noticed him and recognized he was a puppy AND that she gave him a treat so that I wasn't giving him "people" food. What customer service! I really think there was a smile on his face and I certainly had a better feeling about McDonalds!"

View Complete article: http://www.merchandiseconcepts.com/retailFood.htm

Tech Tips

Trouble with polling?

Look at your polling logs and understand what they are telling you.

Verify that polling between the stores is successful and correct any problems that could prevent a proper polling cycle.

Verify that all transactions made at the remotes were properly polled to the main and processed.

If you are consistent about checking your polling logs and acting on the messages in the logs then your polling issues will be minimal. A number of problems can be caused by over-sized or corrupt polling logs. If you start to have issues because you haven't been able to check your logs for a while and they become corrupt you can delete the logs; In the Rpro folder delete:

Log.dat
Log.dia
Log.ix
Logcount.dat
Logcount.dia

These files can be deleted at the Main and/or remote that is having the issue.

For detailed information on polling, Version 8 customers should click the E-manuals shortcut from the opening screen in Retail Pro and then click on Supplemental Documentation. You can also click on the Version 8 user guide and browse to the polling section (Chapter 15).

Version 7 customers also have E-manuals and some of you have the entire manual printed out. You will need to browse through Windows Explorer to your Rpro folder and then to the Manuals folder - if it is not there then it will be on your Version 7 Rpro CD.


Would you like to set up a workstation to launch a specific document or chapter of a document when you select the E-manuals button?

By default the E-manuals button launches the e-manuals home page. You can configure your system to directly display a specific document or chapter from within the User's Guide when the button is selected.

For example, at a POS workstation you might want the button to display the Recording Sales and Returns chapter instead of the E-manuals home page. At a receiving station you could display the Receiving chapter and so on.

1.Access Workstation Preferences > System > E-Manuals URL at the workstation

2.Select the Browse button and navigate to the folder containing the E-manuals documents (by default this is the \Emanuals\Docs folder on the same hard drive as the program files).

3.Locate and select the V8_10_Record_Sales.pdf file in the Select File dialog. Select Open to return this file to the E-manuals URL preference field.

4.Select Save on the side toolbar.

5.Return to the main retail pro menu and select the E-manuals button. The Recording Sales and Returns chapter will be displayed.

6.Repeat for other workstations, selecting the appropriate PDF file to display for each.

Online Support Services @ www.armsys.com

Sign up today for our Online Support Services available to Gold Support Service customers. This advanced suite of services will allow you to place support calls online, check the status of your support calls as they are being handled by our technicians, help you in finding solutions to your questions through our Knowledge Base and allow you to communicate with other Retail Pro® users in the Newsgroup forums. These features and more are available when you create an account!

For more information on support plans from Advanced Retail Management Systems, contact Marta at 303-738-1800, Ext 323.
 

The Retail Spotlight

Boulder, Colorado is known world wide as a haven for the outdoor minded. Nestled at the foot of the Rocky Mountains is Neptune Mountaineering. On April 1, 1973: Gary Neptune first opened the doors to his little shop in the university town of Boulder, Colorado. In the beginning, the shop primarily repaired climbing and ski boots. Today, he no longer repairs footwear, but he still does what he loves the most - ski and climb. Gary surrounded himself with a staff of fellow adventurers fueled by the same passions and set about creating a shop run by enthusiasts for enthusiasts.

In addition to a very successful retail store, Gary has also filled his shop with artifacts for climbing and skiing creating a museum within his store. The museum began to take shape in the late 1970's and, through the efforts of Gary and numerous friends, has become one of the most extensive collections of its kind in the country. The museum houses various climbing and skiing equipment, mainly from the most significant period of mountain and polar exploration - the mid 1800's to the mid 1900's. There is also a large collection of photographs from this important period.

Neptune Mountaineering purchased Retail Pro in 2002. Prior to using Retail Pro, "Neptune did not have the ease of use at the Point of Sale during high volume traffic," according to Roland Fortin, General Office Manager. Prior to finding Retail Pro, Neptune considered going back to ringing sales on a cash register. Today they are enjoying the multitude of information provided to them via Retail Pro's Reporting Module. Armed with this information, writing Purchase Orders is a breeze and receiving and processing merchandise from vendors has also become streamlined and efficient.

Retail Pro has allowed Gary, Roland and the staff at Neptune Mountaineering to focus on their passions, while running a successful retail enterprise.

Visit their web site at www.neptunemountaineering.com

Would you like to be featured in the next issue of The Retail Edge? Contact Bob Evans at 1-800-305-0461, Ext 303 or email us at marketing@armsys.com.

Meet Our Staff

Laurie Vigil, Director of Financial Services

Laurie recently celebrated her 10th anniversary with ARMS. She began working for ARMS in 1994 as an Office Administrator. Her background in Accounting suits her in her leadership role for ARMS Financial Services. In her 10 years of service Laurie has been instrumental in the many changes and growth that ARMS has experienced. When not at work Laurie fills her free time with family, church, music, gardening and as she puts it, trying to golf.
 

Nick Nicholaou, Senior Sales Consultant

Many of our customers have had the opportunity to meet Nick. He is in his 7th year with ARMS. Prior to coming on board with ARMS, Nick worked in Consumer Electronics for 22 years. He brags that in those years he conducted over 200 inventories. His long standing retail experience allows him to dig into his customers business needs. Nick is a very active person, most nights after work he can be found at the local gym. His weekends are filled with hunting, shooting and skiing.
 

Robert Shuptrine - Retail Pro Technician

If you have called into Tech Support you may have had the opportunity to speak with Robert. Robert has been a part of the ARMS family for 6 months. His short time with the organization does not reflect his credentials. After many years in the insurance industry as a business analyst, Robert moved into computer programming. He is currently finishing his Masters Degree in Computer Science. An avid golfer, Robert says that when it comes to golf, he is either playing or working on improving his game.
 

September Special

"Retail Selling Ain't Brain Surgery, It's Twice As Hard" is a hands-on book for Retail Sales Associates of any age or experience who want to gain a deeper insight into what they do. The new Retail sales Associate will benefit from many of these exercises and the seasoned Retail Associate will benefit from new insights into Customer behavior.

Purchase any 3 cases of tags, labels or register paper, during the month of September and receive a FREE copy of "Retail Selling Ain't Brain Surgery, It's Twice As Hard" (sells for $19.95) while quantities last.

Contact Rosalba at 303-738-1800, Ext 315.

 

Retail Pro New Products

Physical inventories or "Cycle Counts" are one of the most dreaded phrases in the retail world. Essentially, a physical inventory (PI) is a count of the actual merchandise in stock. This count is used to confirm and/or correct the quantities recorded as being on hand in inventory.

I
t sounds simple enough, but experienced retailers know what a complicated, stressful, time-consuming process this can be.

The Retail Pro® Palm OS Physical Inventory Tool

The Palm OS PI Tool was specifically created to simplify the process of taking physical counts and to help Retail Pro users manage and record PI information in a fast and efficient manner.

The PI Tool is a powerful, yet easy-to-use application that offers many valuable features that allow the retailer to:

•Start the physical inventory by downloading current on-hand information directly into the Palm OS PI Tool. Reconciliation is done while you are taking your inventory.
•Ability to look at physical inventories by categories other than department.
•Define what information will be viewable in the Tool (Example: Department Name, Description, Size and Attribute, UPC and Retail Pro Item Number).
•Be immediately notified of a bad scan.
•Can quickly look at the last 10 scans or see a list of all scans, scans with just differences or where no scans have been taken for an item.
•Ability to manually enter information into the Palm OS PI tool in case a barcode is not scanable.

ARMS sells and rents Portable Data Collectors that are used for Physical Inventory. For more information contact us at marketing@armsys.com or call 1-800-305-0461.

 



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