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Want Happy
Holidays for Your Business?
Put Hoopla on
Hold
By
Ned Smith, BusinessNewsDaily Senior
Writer
If
you want to reach consumers and drive sales
during the 2011 holiday season, you should
forget about holiday hoopla like mistletoe and
chestnuts roasting on the fire and make an
all-out effort to engage with your customers,
new research
suggests.
According to data collected from
4,200 consumers by Motista, a consumer research
company, retailers are falling down on the job
when it comes to building customer engagement.
In their most recent study, only 18 percent of
consumers indicated an emotional connection to their
retailers.
With
only 24 percent of consumers indicating they
would make their next relevant purchase with the
retailers they patronize today, retailers must
establish and leverage an emotional connection
to retain their customers and increase
sales.
The Motista researchers said the key
findings in their survey illustrated that
building deeper connections with consumers can
help drive higher levels of purchase intent, response rates,
online engagement and advocacy.
Continue Reading:
http://www.businessnewsdaily.com/holiday-retailer-customer-engagement-1695/
Source:
Business News Daily
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Customer
Summit 2011 Was a Great
Success!
 Advanced
Retail Management Systems hosted its Annual
Customer Summit "Synergize" in Littleton,
Colorado on August 11th. ARMS trainers
Kelly Walton and Randy Hanson conducted Retail
Pro training sessions on Scheduled Tasks and
Monthly Maintenance, the new V8.6 Promotional
Pricing module, and a session on Mobile
retailing. Jeana Thomas and Marty Katz
held CounterPoint training sessions on Dash
Board Features, Using Price Sheets for
Markdowns, and using 2B Solutions for Physical
Inventory. Guest speakers were also on
hand that talked about cash flow, inventory
control and PCI compliancy. The day also
included vendor presentations, a great lunch and
some fantastic gifts from a drawing at the end
of the day including an iPad Touch and a
Kindle. Click here to
see some pictures from the event.
Everyone that responded to
our survey after the event said they would
likely return next year. Some of the
comments from customers and vendors included: "I
appreciated Kelly's cheerful presentation
skills", "I thought it was a very well-ran,
thoughtful, and productive event", "Randy's
training was the most helpful session", and "the
Customer Summit was fantastic".
We
had a great attendance from both clients and
vendors and look forward to seeing you next year
at Customer Summit
2012. |
Paper
receipts may soon be historic documents
-
Join
Seamless Receipts for a Webinar on September
20th
Fewer
customers and members of the retail industry are
using paper cash register receipts, thanks in
part to electronic transactions and the use of
email and smartphone applications to send copies
of purchase data, the New York Daily News
reports.
Retail
Pro recently partnered with Seamless Receipts to
give merchants the option to deliver receipts to
customers without the use of paper or the toxic
chemical bisphenol A (BPA), which is used in
many paper receipts.
Join
a Seamless Receipts webinar on September 20,
2011 to learn how to offer eReceipts and stay
connected with in-store
customers.
Keith
Cowing, the CEO of Seamless Receipts, will
demonstrate the solution, discuss best
practices, and provide easy steps for launching
a pilot. Retailers using the Seamless
Receipts solution see 30-40% of customers
requesting eReceipts, with a 70-80% open rate
and a 5-10%
click-through-rate.
Installation
of Seamless Receipts only takes 30
minutes. You can instantly increase
customer loyalty, drive sales through targeted
promotions, and engage customers after they
leave your store.
Reserve
your webinar seat now at:
https://www3.gotomeeting.com/register/419385150 |
More
Than 500 Scanned Items from a Portable
Terminal
When
downloading more than 500 items to a document,
the first 500 items will be listed on the
document as usual. Then, Retail Pro will alert
you that there are more items to be processed.
Update the first document, then begin a new
document and select BARCODE to list the
additional items. Update this document as well.
We recommend scanning no more than 1000 items
before downloading to a voucher.
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Small
Business Lessons from the Hottest
Retailers
BY
Carol
Tice
 It's been an ugly
year...for many small retailers, that is. When
it comes to national chains, some have
floundered, too. But a few have kept right on
growing.
How did the hottest chains
thrive despite the nation's economic
malaise?
Here's a look at some of the
success strategies of the retailers who made the
National Retail Federation's 2011 Hot 100
Retailers list for the fastest-growing
companies based on 2010 vs. 2009 sales, as
published in Stores magazine:
Diversify.
Top winner Ascena Retail Group
was formerly known as Dress Barn. In late 2009,
it acquired two tween brands, Maurices and
Justice to provide variety to its demographics,
which historically ran to middle-aged women.
This allowed the company to capitalize on growth in
multiple apparel niches, including tapping
into teens' disposable income.
Combine
low price with high perceived value.
Fresh & Easy Neighborhood
Market was able to grow its sales 38 percent
with an emphasis on fresh, organic food delivered at
lower prices. (This chain also has the
benefit of deep pockets in driving its expansion
-- it's owned by British conglomerate
Tesco.)
Continue
Reading: http://www.entrepreneur.com/blog/220154
Source:
Entrepreneur
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Kristie
Dorsett joined Advanced Retail Management
Systems in June. Kristie works in the
Accounting Department and is responsible for
monitoring A/R accounts, processing new sales
and is responsible for shipping and
receiving. Kristie also handles
Percon rentals for Retail Pro, so if you need to
rent a Percon for your upcoming PI you can call
Kristie directly at 800-305-0461 Ext
336.
Before working at ARMS,
Kristie worked in AR for the last 4 years and
was a Credit Manager and Accounts Receivable
Coordinator. Prior to this, Kristie worked
in retail management and inventory control.
Kristie is a Colorado
native who grew up in Arvada. She attended
Red Rocks Community College for E.C.E /
Children's Illustration. Currently living in
Capitol Hill, Kristie is a single mom - James is
3 years old and is the light of her
life. Kristie's hobbies include
reading, painting and writing children's books
(with the help from her son) who inspires her to
shine. One way or another you will be
talking to Kristie at ARMS.
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Advanced Retail Management
Systems
Referral
Rewards
$100 for You and
$100 for the Retailer You
Refer!
 Here's how it
works:
1.
Let
us know the name and contact information for
another retail company that is looking for a POS
system and receive a $100 Visa Gift card that
can be used anywhere Visa debit cards are
accepted.
2. Once the referred retailer
participates in a 1 hour web presentation for
CounterPoint, Retail Pro or Microsoft RMS they
will also receive a $100 Visa Gift
Card.
Contact us today with your
referral. Call Susie Carmen
at (800) 305-0461 Ext 357 or e-mail her
at susie.carmen@armsys.com. Visit our website
to register your referral at www.armsys.com
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