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Want Happy
Holidays for Your Business?
Put Hoopla on
Hold
By
Ned Smith, BusinessNewsDaily Senior
Writer
If
you want to reach consumers and drive sales
during the 2011 holiday season, you should
forget about holiday hoopla like mistletoe and
chestnuts roasting on the fire and make an
all-out effort to engage with your customers,
new research
suggests.
According to data collected from
4,200 consumers by Motista, a consumer research
company, retailers are falling down on the job
when it comes to building customer engagement.
In their most recent study, only 18 percent of
consumers indicated an emotional connection to their
retailers.
With
only 24 percent of consumers indicating they
would make their next relevant purchase with the
retailers they patronize today, retailers must
establish and leverage an emotional connection
to retain their customers and increase
sales.
The Motista researchers said the key
findings in their survey illustrated that
building deeper connections with consumers can
help drive higher levels of purchase intent, response rates,
online engagement and advocacy.
Continue Reading:
http://www.businessnewsdaily.com/holiday-retailer-customer-engagement-1695/
Source:
Business News Daily
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Customer
Summit 2011 Was a Great
Success!
 Advanced
Retail Management Systems hosted its Annual
Customer Summit "Synergize" in Littleton,
Colorado on August 11th. ARMS trainers
Kelly Walton and Randy Hanson conducted Retail
Pro training sessions on Scheduled Tasks and
Monthly Maintenance, the new V8.6 Promotional
Pricing module, and a session on Mobile
retailing. Jeana Thomas and Marty Katz
held CounterPoint training sessions on Dash
Board Features, Using Price Sheets for
Markdowns, and using 2B Solutions for Physical
Inventory. Guest speakers were also on
hand that talked about cash flow, inventory
control and PCI compliancy. The day also
included vendor presentations, a great lunch and
some fantastic gifts from a drawing at the end
of the day including an iPad Touch and a
Kindle. Click here to
see some pictures from the event.
Everyone that responded to
our survey after the event said they would
likely return next year. Some of the
comments from customers and vendors included: "I
appreciated Kelly's cheerful presentation
skills", "I thought it was a very well-ran,
thoughtful, and productive event", "Randy's
training was the most helpful session", and "the
Customer Summit was fantastic".
We
had a great attendance from both clients and
vendors and look forward to seeing you next year
at Customer Summit
2012. |
This
fall, Radiant Systems, Inc. (Nasdaq: RADS) will
launch CPMobile, its new mobile POS technology,
to the specialty retail market. The product is
currently in pilot at several retail stores and
will expand to several more across the country
this summer. CPMobile tightly integrates with a
retailer's CounterPoint retail POS system,
making it easy for them to run their business
from anywhere and deliver a more personal
customer experience.
""With
CPMobile, Radiant is delivering similar mobile
innovation seen in large retail stores like
Apple or Nordstrom, in a package that's built
and priced for the specialty retail market.
CPMobile makes it easy for SMB retailers to
bring mobile technology into their business that
will enrich the customer service experience. It
provides the same technology as big box
retailers, married with the personal service
only a local business can provide."
CPMobile
is different from other mobile technologies
available today. Here's how:
- CPMobile is completely integrated with a
retailer's CounterPoint system so they can
easily access comprehensive sales and inventory
reports that incorporate both mobile and counter
sales.
- The CPMobile check out process prompts
retailers to collect an e-mail address and other
customer details and automatically links those
details to purchase history. This powerful
integration allows for very targeted e-mail
marketing, promotional and loyalty initiatives,
further enhancing the customer connection.
- Retailers can run their business anywhere
with CPMobile, which stays connected to
CounterPoint and can accept payments from any
location, such as at trade shows, sidewalk sales
or in pop-up shops. A retailer can sell wherever
they are with CPMobile.
- Consumers are more conscious of sustainable
and environmentally-friendly businesses. With
CPMobile, retailers can quickly and easily
e-mail receipts to customers to reduce their
paper usage.
If
you'd like to learn more about
CPMobile follow this link: www.counterpointpos.com/contact/moreinfo.htm,
e-mail Rob Freda at ARMS at Rob.Freda@armsys.com
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 New in
8.4.4
System
Caps
Lock warning for password entry
Point
of Sale
Recalling local holds in the
offline mod
Validated
returns
Automatically applying
refunds to original credit
cards
Device
Management
Scale
support
Device
Management
Void Line and Void Ticket
line display
events
Purchasing
Importing
receiving's using vendor's item
numbers
Purchasing discounts
Viewing
customer orders from receiving's
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H.H. Backer-Christmas Show
2011
August
12, 2011, Littleton Colorado, Advanced Retail
Management Systems (ARMS) announced today they
will be exhibiting at the H.H. Backer-Christmas
Show, October 14-16, 2011 at Donald E. Stephens
Convention Center, Rosemont (Chicago),
Illinois.
This
H.H. Backer-Christmas Show is their 45th Annual
tradeshow specifically targeted for retailers
involved in the Pet Industry.
Andrea
Ellerbrock, Senior Sales
Consultant, will be in booth #3415. She is
looking forward to meeting customers with an
opportunity to discuss and demo CounterPoint SQL
by Radiant Systems, for Point of Sale-Inventory
Control.
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Small
Business Lessons from the Hottest
Retailers
BY
Carol
Tice
 It's been an ugly
year...for many small retailers, that is. When
it comes to national chains, some have
floundered, too. But a few have kept right on
growing.
How did the hottest chains
thrive despite the nation's economic
malaise?
Here's a look at some of the
success strategies of the retailers who made the
National Retail Federation's 2011 Hot 100
Retailers list for the fastest-growing
companies based on 2010 vs. 2009 sales, as
published in Stores magazine:
Diversify.
Top winner Ascena Retail Group
was formerly known as Dress Barn. In late 2009,
it acquired two tween brands, Maurices and
Justice to provide variety to its demographics,
which historically ran to middle-aged women.
This allowed the company to capitalize on growth in
multiple apparel niches, including tapping
into teens' disposable income.
Combine
low price with high perceived value.
Fresh & Easy Neighborhood
Market was able to grow its sales 38 percent
with an emphasis on fresh, organic food delivered at
lower prices. (This chain also has the
benefit of deep pockets in driving its expansion
-- it's owned by British conglomerate
Tesco.)
Continue
Reading: http://www.entrepreneur.com/blog/220154
Source:
Entrepreneur
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Kristie
Dorsett joined Advanced Retail Management
Systems in June. Kristie works in the
Accounting Department and is responsible for
monitoring A/R accounts, processing new sales
and is responsible for shipping and
receiving. Kristie also handles
Percon rentals for Retail Pro, so if you need to
rent a Percon for your upcoming PI you can call
Kristie directly at 800-305-0461 Ext
336.
Before working at ARMS,
Kristie worked in AR for the last 4 years and
was a Credit Manager and Accounts Receivable
Coordinator. Prior to this, Kristie worked
in retail management and inventory control.
Kristie is a Colorado
native who grew up in Arvada. She attended
Red Rocks Community College for E.C.E /
Children's Illustration. Currently living in
Capitol Hill, Kristie is a single mom - James is
3 years old and is the light of her
life. Kristie's hobbies include
reading, painting and writing children's books
(with the help from her son) who inspires her to
shine. One way or another you will be
talking to Kristie at ARMS.
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Advanced Retail Management
Systems
Referral
Rewards
$100 for You and
$100 for the Retailer You
Refer!
 Here's how it
works:
1.
Let
us know the name and contact information for
another retail company that is looking for a POS
system and receive a $100 Visa Gift card that
can be used anywhere Visa debit cards are
accepted.
2. Once the referred retailer
participates in a 1 hour web presentation for
CounterPoint, Retail Pro or Microsoft RMS they
will also receive a $100 Visa Gift
Card.
Contact us today with your
referral. Call Susie Carmen
at (800) 305-0461 Ext 357 or e-mail her
at susie.carmen@armsys.com. Visit our website
to register your referral at www.armsys.com
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